Calculate CPC, CTR, CPM, ROAS, ROI, and other marketing metrics instantly. Free calculators for data-driven campaign decisions.
19 free tools available. No signup required.
Choose a tool below to get started. Every tool is free, runs in your browser, and requires no account.
Calculate your cost per click instantly
Calculate your click-through rate instantly
Calculate your cost per thousand impressions
Calculate your return on ad spend
Calculate your return on investment
Calculate your customer acquisition cost
Calculate customer lifetime value
Calculate your conversion rate instantly
Calculate your bounce rate
Calculate your average order value
Calculate your cost per lead
Calculate your email open rate
Calculate your email click rate
Calculate your social media engagement rate
Calculate your revenue per click
Validate UTM parameters in any URL
Test UTM compatibility with Google Analytics 4
Validate UTM values against best practices
Everything you need to know about UTM parameters
Marketing decisions should be driven by data, not guesswork. These free analytics calculators help you measure the metrics that matter most for your campaigns. From cost per click and click-through rate to return on ad spend and customer lifetime value, every calculation runs instantly in your browser. Use them during campaign planning to set realistic budgets, during optimization to identify underperformers, and during reporting to demonstrate marketing impact to stakeholders.
Get your metrics calculated as you type. No buttons to click, no page reloads. Just enter your numbers and see the result immediately.
Use accurate CPC, ROAS, and ROI data to allocate campaign budgets to your highest-performing channels and cut waste.
Every calculator is free, runs in your browser, and requires no account. Use them as often as you need.
Calculate marketing metrics on desktop, tablet, or mobile. Responsive design ensures accurate results anywhere.
linkutm gives you UTM building, link shortening, team collaboration, and real-time analytics in one platform. Start free, no credit card required.
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