Calculate your click-through rate instantly
Measure how effectively your ads or links drive clicks. Enter clicks and impressions to get your CTR percentage.
Get your calculation in real time as you type. No need to click a calculate button.
Use accurate metrics to optimize your campaigns and allocate budget more effectively.
Completely free to use. No account, no email, no restrictions.
Use this calculator on desktop, tablet, or mobile. Runs entirely in your browser.
Type your total clicks into the input field.
Type your total impressions into the second field.
Your click-through rate is calculated instantly and displayed below the inputs.
This free tool works with no account and covers the basics. A free linkutm plan keeps everything free and adds editable codes, scan tracking, and full analytics. No credit card required.
Editable codes, scan tracking, and analytics are included on the free plan. Your own domain, logo, frames, and team seats come with a paid plan when you need them.
Free plan available. No credit card required.
See how marketing teams use this tool in real campaigns.
Calculate your click-through rate across different campaigns to identify top performers and optimize your ad budget allocation.
Compare click-through rate across Google Ads, Facebook, LinkedIn, and other channels to find your most cost-effective marketing platform.
Use your click-through rate data to forecast future campaign costs, set realistic budgets, and justify marketing spend to stakeholders.
Explore more free marketing tools to improve your campaign tracking and analytics.
linkutm gives you UTM building, link shortening, team collaboration, and real-time analytics in one platform. Start free, no credit card required.
Free plan available. No credit card required. Cancel anytime.