linkutm Code of Conduct

1. Why this exists

People come to our spaces to get help with campaign tracking, ask about the product, and share what is working for them. That only happens if the space feels safe enough to ask a basic question in. This document is how we keep it that way. It is short on purpose. The point is not to enumerate every possible offence, it is to make the standard clear so we can act on it consistently.

2. Where this applies

This Code of Conduct covers the spaces linkutm runs or takes part in as linkutm:

• Our support channels. Email to [email protected], live chat on the site and in the app, and anything submitted through our contact form or demo request form.
• Our Discord server. Every channel in it, plus direct messages that start from contact made there.
• Our social accounts. Replies, mentions, and direct messages on the linkutm accounts on LinkedIn, X, and Facebook.
• Our public roadmap. Posts, comments, and votes on the linkutm roadmap board.

It does not cover what you post elsewhere on the internet. The one exception is behaviour outside our spaces that is directed at someone because of what happened inside them, for example following a person from our Discord to another platform to keep harassing them. We will treat that as if it happened here.

3. Who this applies to

Everyone, on the same terms. Customers on any plan, people evaluating linkutm, people who just want to argue about UTM naming conventions, and the linkutm team. Paying us more does not buy a longer leash, and working here does not buy one either.

4. What we expect

• Be direct and be kind. These are not in tension. Say the useful thing, say it plainly, and say it to a person rather than at one.
• Assume the question is honest. Beginner questions are not noise. Most people asking about UTM parameters are learning, not wasting your time.
• Criticise the work, not the person. Disagreeing with an idea, a feature, or a decision is welcome, including loudly. Attacking whoever holds it is not.
• Respect a no. If someone asks you to stop, drop it, or take it elsewhere, do that without negotiating.
• Protect other people's data. Redact client names, real campaign URLs, and anything else confidential before pasting it into a shared channel to get help.
• Say who you are when it matters. If you work for a linkutm competitor or you are recommending something you profit from, disclose it. We do not mind, we mind being misled.

5. What we will not accept

The following gets you removed from our spaces. This list is illustrative, not exhaustive.

a. Harassment

Sustained unwanted contact, following someone between channels, sexual attention that has not been invited, sexual or violent imagery, deliberate misgendering, repeatedly bringing up something a person has asked you to drop, or piling on. If you have been told to stop and you have not stopped, you are harassing someone.

b. Hate speech and discrimination

Slurs, demeaning jokes, or hostility aimed at someone for their race, ethnicity, nationality, immigration status, caste, religion, gender, gender identity or expression, sexual orientation, disability, age, or appearance. Framing it as a joke, as devil's advocacy, or as just asking questions does not change what it is or what we do about it.

c. Threats and incitement

Threatening violence against anyone, wishing harm on them, encouraging self-harm, or urging other people to go after someone. Threats of physical violence end access immediately and may be reported to law enforcement.

d. Doxxing and exposure

Publishing someone's home address, workplace, phone number, private accounts, immigration status, or any other personal information without their clear permission. This includes sharing private messages, support tickets, or screenshots of a closed channel in order to expose or embarrass a person. The fact that information is findable somewhere does not make it yours to compile and post here.

e. Spam and abuse of the space

Unsolicited promotion, mass direct messaging our members, affiliate or referral link drops, scams, phishing, malware, crypto and airdrop pitches, scraping the member list, or automated posting. Sharing a tool you built that is genuinely relevant to a conversation is fine. Treating our spaces as a lead list is not.

f. Impersonation and bad faith

Pretending to be a member of the linkutm team, another member, or a company you do not represent. Also: evading a ban with a new account, and filing reports you know to be false in order to get someone removed.

6. Reporting a problem

Email [email protected]and put "Code of Conduct" in the subject line. It reaches the linkutm team directly.

You do not need to write a formal complaint or prove your case. Tell us what happened. If you have links, screenshots, timestamps, or usernames, include them, because they help us act faster. If you do not, report it anyway.

You can report something that happened to you or something you watched happen to someone else. If you are not sure whether it crosses a line, that is a good reason to send it rather than a reason not to.

We keep reports confidential within the small group of people who need to handle them. We will not share your name with the person you reported without asking you first. If we cannot act meaningfully without identifying you, we will tell you that and let you decide. Reporting someone in good faith will never count against your account, even if we end up deciding no action is needed.

7. What happens next

We look into what was reported, read the surrounding context, and where it is appropriate we give the person a chance to respond. Then we pick one of these:

• A private word. For a one-off where the person seems not to have realised the effect. We explain what was wrong and what to do differently.
• A formal warning. A clear statement of what must stop, on the record, with the consequence of a repeat spelled out.
• A temporary suspension. Removal from one or more of our spaces for a set period.
• A permanent ban. Removal from our community spaces for good.

We also remove the offending content where we are able to. Serious cases can skip the earlier steps entirely, and threats of violence always do.

Being removed from our community spaces is separate from your linkutm account and your paid subscription, which are governed by our Terms of Service. Conduct that also breaches those Terms can affect your account under them.

8. If you think we got it wrong

Reply to the decision, or email [email protected] with "Code of Conduct appeal" in the subject line, and tell us what you think we missed. Someone will read it. We will not always change our minds, but we will not ignore you, and we will tell you the outcome either way.

9. Changes to this Code

We may update this Code of Conduct as our spaces change. The current version is always the one on this page, and the date at the top reflects the most recent change.

10. Contact

Reports, questions, and appeals all go to the same place:

Email: [email protected]

Post: linkutm, 205, Shivalik Western Building, LP Savani Rd, Surat, Gujarat 395009, India