Question 1

What is a UTM builder?

Accepted Answer

A UTM builder is a tool that helps you add tracking parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content) to your URLs. These parameters tell Google Analytics where your traffic comes from and which campaigns drive results.

Question 2

Why do I need platform-specific UTM builders?

Accepted Answer

Each platform has recommended source and medium values that align with GA4 default channel groupings. Using the wrong medium (like 'social' instead of 'paid_social') can cause your traffic to show up in the wrong channel in GA4.

Question 3

Are these UTM builders really free?

Accepted Answer

Yes, all UTM builders on linkutm are completely free with no signup required. For team collaboration, saved templates, link shortening, and campaign analytics, you can upgrade to the linkutm platform.

Question 4

Do UTM parameters work with GA4?

Accepted Answer

Yes. UTM parameters are the standard tracking method for Google Analytics 4. GA4 uses utm_source and utm_medium to assign traffic to default channel groupings like Paid Search, Paid Social, Email, and more.

Question 5

What are the required UTM parameters?

Accepted Answer

utm_source, utm_medium, and utm_campaign are required. utm_term and utm_content are optional but useful for tracking keywords and A/B test variants.

Question 6

How do I keep UTM naming consistent across my team?

Accepted Answer

Use linkutm's free UTM builders with pre-filled values, establish a naming convention, and share the campaign naming generator with your team. For automatic enforcement, try the linkutm platform.

Question 7

Can I use UTM parameters on internal links?

Accepted Answer

No. UTM parameters should only be used on external links pointing to your website. Using them on internal links will override the original traffic source in GA4 and break your attribution data.

Free UTM Builder Tools for Marketers

All UTM Builder Tools

Google Ads UTM Builder

Facebook UTM Builder

Instagram UTM Builder

LinkedIn UTM Builder

Twitter/X UTM Builder

TikTok UTM Builder

YouTube UTM Builder

Pinterest UTM Builder

Snapchat UTM Builder

Reddit UTM Builder

Email UTM Builder

Mailchimp UTM Builder

HubSpot UTM Builder

Klaviyo UTM Builder

Shopify Email UTM Builder

Bing Ads UTM Builder

Google Business Profile UTM Builder

WhatsApp UTM Builder

Telegram UTM Builder

Slack UTM Builder

QR Code UTM Builder

Affiliate UTM Builder

SMS UTM Builder

Bulk UTM Builder

Custom UTM Builder

Why Use These UTM Builder Tools

Pre-Filled for Every Platform

Consistent, Clean Formatting

Build Links in Seconds

GA4 Compatible Out of the Box

Frequently Asked Questions

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