Build UTM-tagged URLs for WhatsApp messages
Enter the URL you want to track
Identifies which site sent the traffic
Identifies what type of link was used
Identifies a specific campaign or promotion
Identifies paid search keywords (optional)
Differentiates similar content or links (optional)
Your UTM-tagged URL is ready to use
Generate trackable links for WhatsApp messages, broadcasts, and referral links. Pre-filled with whatsapp as source.
Source and medium are pre-set for WhatsApp, so you can start building links immediately.
Automatic lowercase and hyphen formatting keeps your GA4 data clean and consistent.
Copy your generated UTM URL to clipboard instantly. Ready to paste into your campaign.
Stop building WhatsApp tracking links manually. Generate accurate UTM URLs in seconds, not minutes.
WhatsApp encrypts messages end-to-end, which means you cannot track link clicks within WhatsApp itself. UTM parameters solve this by attributing traffic in GA4 when users arrive at your website. Tag every link you share via WhatsApp with utm_source=whatsapp so you can measure how much traffic comes from messaging campaigns.
For WhatsApp Business broadcasts, use utm_medium=broadcast. For individual messages, use utm_medium=messaging. For WhatsApp click-to-chat links on your website, use utm_medium=referral. This lets you compare which WhatsApp interaction type drives the most valuable traffic to your site.
Paste the destination URL you want to track. The builder validates the format automatically.
Source and medium are pre-filled for WhatsApp. Add your campaign name, term, and content.
Click the copy button to grab your complete UTM-tagged URL. Paste it into your campaign.
This free tool works with no account and covers the basics. A free linkutm plan keeps everything free and adds editable codes, scan tracking, and full analytics. No credit card required.
Editable codes, scan tracking, and analytics are included on the free plan. Your own domain, logo, frames, and team seats come with a paid plan when you need them.
Free plan available. No credit card required.
See how marketing teams use this tool in real campaigns.
Tag your WhatsApp ad URLs with proper UTM parameters to track clicks, conversions, and revenue in Google Analytics 4.
Compare WhatsApp campaign performance against other channels by using consistent UTM tagging across all your marketing efforts.
Share standardized WhatsApp UTM links across your marketing team to keep campaign tracking consistent and GA4 reports accurate.
Explore more free marketing tools to improve your campaign tracking and analytics.
linkutm gives you UTM building, link shortening, team collaboration, and real-time analytics in one platform. Start free, no credit card required.
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