Enforce clean UTM naming across your entire team
Set organization-wide rules that automatically enforce lowercase, replace spaces with hyphens, require specific fields, and restrict parameter values. Never clean up messy GA4 reports again.
Naming RulesWhen one team member types 'Facebook' and another types 'facebook' or 'fb', Google Analytics treats them as three separate sources. Multiply this across hundreds of campaigns and your attribution data becomes useless.
Mixed casing splits data across multiple GA4 rows (Facebook vs facebook vs FACEBOOK)
Spaces in parameters break URLs or create inconsistent entries
No enforcement of required fields -links ship without utm_medium
Impossible to retroactively fix months of inconsistent naming
Force lowercase, replace spaces with hyphens, and trim whitespace -all enforced before the link is created.
Make utm_source and utm_medium mandatory so no link ships without proper attribution.
Restrict parameters to pre-approved values so no one invents new, inconsistent sources or mediums.
Toggle on conventions like lowercase enforcement, space replacement, and required fields in your workspace settings.
Every time someone builds a link, the rules are enforced in real time. Invalid values are flagged before the URL is generated.
Your GA4 reports show consistent, standardized campaign data from day one -no cleanup spreadsheets needed.
Automatically convert all parameter values to lowercase to prevent case-split data in GA4.
Replace spaces with hyphens (or underscores) to keep URLs clean and standardized.
Make specific UTM parameters mandatory -links cannot be created without them.
Define a whitelist of approved sources, mediums, or campaigns to prevent ad-hoc values.
Set advanced validation rules like date format or naming pattern requirements.
Apply rules to the entire workspace so every team member follows the same standards.
Compare naming convention enforcement
| Feature | linkutm | Bitly | Rebrandly | utm.io |
|---|---|---|---|---|
| Automatic lowercase | ||||
| Space-to-hyphen replacement | ||||
| Required field validation | ||||
| Allowed value whitelists | ||||
| Custom regex rules | ||||
| Free tier available |
Automatic lowercase
Space-to-hyphen replacement
Required field validation
Allowed value whitelists
Custom regex rules
Free tier available
Set your rules once and never worry about inconsistent naming again. Every link your team creates will follow the same standards automatically.
