See which platforms drive the most event sign-ups using UTM short links. Track every click from social, email, and partner channels to measure event ROI easily.
Free plan available. No credit card required.
You spend thousands on events but can't tell whether registrations came from your email blast, a speaker's social post, or paid ads. Without source tracking, you can't optimize.
“You are hosting a webinar and promoting it via email, LinkedIn, Twitter, and guest speakers. You want to know which channel drove the most registrations to double down on it for the next event.”
Events, whether virtual or in-person, require significant investment. Knowing where your registrants are coming from is key to filling seats efficiently. UTM links allow you to track the effectiveness of every promotional channel, from speaker shares to email blasts.
Identify all the channels you will use to promote the event.
Generate unique links for each channel (e.g., `utm_source=twitter`, `utm_source=speaker_jane`).
Distribute the links and track registrations. You'll see which speakers or channels are your biggest advocates.
A tech conference gives every speaker and channel a unique tracking link. They discover that speaker promotions drove 40% of all ticket sales, while paid ads only drove 10%.
Speakers
40%
of registrations
30%
of registrations
Social
20%
of registrations
Ads
10%
of registrations
Free plan available. No credit card required.
Provide speakers/partners with pre-made copy and their unique link.
Track early-bird vs. regular ticket sales windows.
Use QR codes linked to UTM short links for offline materials.
See how event tracking works with linkutm
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Read use caseMake your next event a sell-out success by understanding exactly where your audience comes from with UTM tracking.