Pricing and Plan
From social creators to enterprises managing millions of links, we have a plan for everyone.
Simple, Transparent Pricing
Start free, scale as you grow. No hidden fees, no long-term contracts.
Core features included
- 25 Links/Mo
- 25 QR Codes/Mo
- 1K Clicks Links/Mo
- 1 Project
- 0 Custom Domain
- 3 UTM Templates
- 1 User
- 30days Analytics Retention
- UTM Builder
- Chrome Extension
- Bulk Import
Everything in Free, plus new upgrades
- 250 Links/Mo
- 250 QR Codes/Mo
- 10K Clicks/Mo
- 1 Project
- 1 Custom Domain
- 10 UTM Templates
- 1 User
- 1 Year Analytics Retention
- UTM Rules
- Export Data Via CSV
- Dynamic Variables
- Most Popular
Everything in Personal, plus new upgrades
- 1500 Links/Mo
- 1500 QR Codes/Mo
- 50K Clicks per month
- 5 Projects
- 3 Custom Domains
- 25 UTM Templates
- 3 Users
- 3 Year Analytics Retention
- Dynamic Variables
- 500 Password Protection
- Link Expiration
Everything in Growth, plus new upgrades
- 3500 Links/Mo
- 3500 QR Codes/Mo
- 100K Clicks per month
- 15 Projects
- 10 Custom Domains
- 50 UTM Templates
- 5 Users
- 5 Year Analytics Retention
- Deep Links (Coming Soon)
- 2000 Password Protection
- Link Cloaking (Coming Soon)
Core features included
- 25 Links/Mo
- 25 QR Codes/Mo
- 1K Clicks Links/Mo
- 1 Project
- 0 Custom Domain
- 3 UTM Templates
- 1 User
- 30days Analytics Retention
- UTM Builder
- Chrome Extension
- Bulk Import
Everything in Free, plus new upgrades
- 250 Links/Mo
- 250 QR Codes/Mo
- 10K Clicks/Mo
- 1 Project
- 1 Custom Domain
- 10 UTM Templates
- 1 User
- 1 Year Analytics Retention
- UTM Rules
- Export Data Via CSV
- Dynamic Variables
- Most Popular
Everything in Personal, plus new upgrades
- 1500 Links/Mo
- 1500 QR Codes/Mo
- 50K Clicks per month
- 5 Projects
- 3 Custom Domains
- 25 UTM Templates
- 3 Users
- 3 Year Analytics Retention
- Dynamic Variables
- 500 Password Protection
- Link Expiration
Everything in Growth, plus new upgrades
- 3500 Links/Mo
- 3500 QR Codes/Mo
- 100K Clicks per month
- 15 Projects
- 10 Custom Domains
- 50 UTM Templates
- 5 Users
- 5 Year Analytics Retention
- Deep Links (Coming Soon)
- 2000 Password Protection
- Link Cloaking (Coming Soon)
Enterprise
Custom-built for big teams with bigger ambitions
- Custom no. users
- Unlimited links
- Unlimited tracked links/mo
- Custom analytics retention
- Custom no. domains
- SSL Certificates
- UTM Builder
- UTM Templates
- Chrome extension
- UTM rules
- QR codes
- API access
All plans include 14-day free trial • No hidden fees • Cancel anytime
- Secure Payments
- 99.9% Uptime
- Password protected
Compare Plans
Join thousands of marketers who’ve transformed their tracking game with real, measurable results.
| Links & Redirects | |||
| 1 user | 1 user | 3 users | 5 users |
| 25 Links /month | 250 Links /month | 1500 Links /month | 3500 Links /month |
| 1K Clicks /mo | 10K Clicks /mo | 50K Clicks /mo | 100K Clicks /mo |
| 3 UTM Templates | 5 UTM Templates | 10 UTM Templates | 50 UTM Templates |
| Basic UTM params | Advanced Rules | Advanced Rules | Advanced Rules |
| Custom params | Custom Params | Custom Params | Custom Params |
| 1 Organization | 1 Organization | 1 Organization | 3 Organizations |
| 1 Workspace | 1 Workspace | 3 Workspaces | 5 Workspaces |
| 1 Project | 1 Project | 5 Projects | 15 Projects |
| Notes | Notes | Notes | Notes |
| UTM Builder | UTM Builder | UTM Builder | UTM Builder |
| UTM Rules | UTM Rules | UTM Rules | UTM Rules |
| Dynamic Variables | Dynamic Variables | Dynamic Variables | Dynamic Variables |
| Tags | 25 Tags | Unlimited Tags | Unlimited Tags |
| 1 Folder | 3 Folders | 20 Folders | 50 Folders |
| Bulk Import | Bulk Import | Bulk Import | Bulk Import |
| Bulk Export | Bulk Export | Bulk Export | Bulk Export |
| Custom QR Codes | Custom QR Codes | Custom QR Codes | Custom QR Codes |
| Custom Link Preview | Custom Link Preview | Custom Link Preview | Custom Link Preview |
| Deep Links (Coming Soon) | Deep Links (Coming Soon) | Deep Links (Coming Soon) | Deep Links (Coming Soon) |
| Link Cloaking (Coming Soon) | Link Cloaking (Coming Soon) | Link Cloaking (Coming Soon) | Link Cloaking (Coming Soon) |
| Link Expiration | Link Expiration | Link Expiration | Link Expiration |
| Password Protection | Password Protection | Passwords Protection | Passwords Protection |
| Device Targeting (Coming Soon) | Device Targeting (Coming Soon) | Device Targeting (Coming Soon) | Device Targeting (Coming Soon) |
| Geo Targeting (Coming Soon) | Geo Targeting (Coming Soon) | Geo Targeting (Coming Soon) | Geo Targeting (Coming Soon) |
| Chrome Extension | Chrome Extension | Chrome Extension | Chrome Extension |
| Analytics | |||
| Adv. analytics | Adv. analytics | Adv. analytics | Adv. analytics |
| Engagement clicks/month | 10k Engagement clicks/month | 50k Engagement clicks/month | 100k Engagement clicks/month |
| 30 Days retention | 1 Year retention | 3 Year retention | 5 Year retention |
| No Export via CSV | Export via CSV | Export via CSV | Export via CSV |
| Integration | |||
| API Access | API Access | API Access | API Access |
| Bit.ly | Bit.ly | Bit.ly | Bit.ly |
| Zapier (Coming Soon) | Zapier (Coming Soon) | Zapier (Coming Soon) | Zapier (Coming Soon) |
| GA4 Integration | GA4 Integration | GA4 Integration | GA4 Integration |
| Domain & SSL | |||
| Use our premium domain | Use our premium domain | Use our premium domain | Use our premium domain |
| Custom Domains | 1 Custom domain | 5 Custom domains | 15 Custom domains |
| SSL Certificate (HTTPS) | SSL Certificate (HTTPS) | SSL Certificate (HTTPS) | SSL Certificate (HTTPS) |
| Live Chat, Email Support | Live Chat, Email Support | Live Chat, Email Support | Live Chat, Email Support |
| Links & Redirects | |||
| 1 user | 1 user | 3 users | 5 users |
| 25 Links /mo | 250 Links /mo | 1500 Links /mo | 3500 Links /mo |
| 1K Clicks /mo | 10K Clicks /mo | 50K Clicks /mo | 100K Clicks /mo |
| 3 UTM Templates | 5 UTM Templates | 10 UTM Templates | 50 UTM Templates |
| Basic UTM params | Advanced Rules | Advanced Rules | Advanced Rules |
| No custom params | Custom Params | Custom Params | Custom Params |
| 1 Organization | 1 Organization | 1 Organization | 3 Organizations |
| 1 Workspace | 1 Workspace | 3 Workspaces | 5 Workspaces |
| 1 Project | 1 Project | 5 Projects | 15 Projects |
| Notes | Notes | Notes | Notes |
| UTM Builder | UTM Builder | UTM Builder | UTM Builder |
| UTM Rules | UTM Rules | UTM Rules | UTM Rules |
| Dynamic Variables | Dynamic Variables | Dynamic Variables | Dynamic Variables |
| Tags | 25 Tags | Unlimited Tags | Unlimited Tags |
| 1 Folder | 3 Folders | 20 Folders | 50 Folders |
| Bulk Import | Bulk Import | Bulk Import | Bulk Import |
| Bulk Export | Bulk Export | Bulk Export | Bulk Export |
| Custom QR Codes | Custom QR Codes | Custom QR Codes | Custom QR Codes |
| Custom Link Preview | Custom Link Preview | Custom Link Preview | Custom Link Preview |
| Deep Links (Coming Soon) | Deep Links (Coming Soon) | Deep Links (Coming Soon) | Deep Links (Coming Soon) |
| Link Cloaking (Coming Soon) | Link Cloaking (Coming Soon) | Link Cloaking (Coming Soon) | Link Cloaking (Coming Soon) |
| Link Expiration | Link Expiration | Link Expiration | Link Expiration |
| Password Protection | Password Protection | Passwords Protection | Passwords Protection |
| Device Targeting (Coming Soon) | Device Targeting (Coming Soon) | Device Targeting (Coming Soon) | Device Targeting (Coming Soon) |
| Geo Targeting (Coming Soon) | Geo Targeting (Coming Soon) | Geo Targeting (Coming Soon) | Geo Targeting (Coming Soon) |
| Chrome Extension | Chrome Extension | Chrome Extension | Chrome Extension |
| Analytics | |||
| Adv. analytics | Adv. analytics | Adv. analytics | Adv. analytics |
| Engagement clicks/month | 10k Engagement clicks/month | 50k Engagement clicks/month | 100k Engagement clicks/month |
| 30 Days retention | 1 Year retention | 3 Year retention | 5 Year retention |
| No Export via CSV | Export via CSV | Export via CSV | Export via CSV |
| Integration | |||
| API Access | API Access | API Access | API Access |
| Bit.ly | Bit.ly | Bit.ly | Bit.ly |
| Zapier (Coming Soon) | Zapier (Coming Soon) | Zapier (Coming Soon) | Zapier (Coming Soon) |
| GA4 Integration | GA4 Integration | GA4 Integration | GA4 Integration |
| Domain & SSL | |||
| Use our premium domain | Use our premium domain | Use our premium domain | Use our premium domain |
| Custom Domains | 1 Custom domain | 5 Custom domains | 15 Custom domains |
| SSL Certificate (HTTPS) | SSL Certificate (HTTPS) | SSL Certificate (HTTPS) | SSL Certificate (HTTPS) |
| Live Chat, Email Support | Live Chat, Email Support | Live Chat, Email Support | Live Chat, Email Support |
Why UTM Builder?
- 24/7 support
- Customizable plans
- Powerful API and robust integrations
- SOC 2, HIPAA, GDPR, CCPA compliant
- Ease of use
- In-depth analytics
- Enterprise-grade security
- AI-powered automation
Still Got Questions?
We’ve answered the most common questions below. If you’re still curious, our team’s just a click away.
What is a UTM link, and why should I care?
UTM links help you track where your traffic comes from like campaigns, platforms, or emails so you actually know what’s working (and what’s not).
Is this tool only for marketers?
Not at all. Anyone running campaigns, from founders to freelancers to full agencies, can use this tool to build cleaner, smarter tracking links.
Can my whole team use this?
Yes! You can invite your team, assign roles, create templates, and work together without stepping on each other’s links. Total alignment.
Do I need technical skills to use it?
Nope. If you can copy and paste a link, you’re good. We’ve built it to be ridiculously simple but powerful enough for pros.
What happens to my old links?
They’re safe. You can import, edit, or upgrade your existing links using our platform or just start fresh. Totally up to you.
Is there a limit on how many links I can create?
Our free tier has generous limits, and premium plans scale up to millions of links per month. So you’re covered, whether you’re solo or enterprise.
Can I use my own domain for branding?
Yes! Add your own branded domain(s) to make every link trustworthy and on-brand. You can even use different domains per campaign or client.