Best Alternatives to Popular Link Tools

Bitly shortens links, but marketing teams need more. linkutm gives you a free UTM builder, branded short links, naming conventions, and campaign analytics that Bitly does not offer.

Rebrandly creates branded links but leaves UTM tracking to spreadsheets. linkutm combines branded short links with UTM management, naming conventions, and campaign analytics in one platform.

TinyURL is the simplest way to shorten a link, but it offers no UTM management, limited analytics, and no team features. linkutm gives growing marketing teams everything they need to track campaigns properly.

Short.io offers affordable link shortening with generous custom domain support, but it lacks UTM management tools. linkutm combines branded short links with a UTM builder, templates, and naming conventions.

Dub.co is a modern, developer-friendly link platform. linkutm takes a different approach, focusing on the UTM tracking, naming conventions, and campaign management that marketing teams need most.

utm.io pioneered UTM management but charges separately for branded shorteners and limits workspaces. linkutm combines UTM management with branded short links, QR codes, and team collaboration in one affordable platform.

BL.INK offers enterprise-grade link management with compliance features, but it starts at $48/month with no free plan. linkutm gives you UTM management, branded links, and analytics starting at $0/month.

Google Campaign URL Builder creates one UTM link at a time with no templates, no link shortening, and no analytics. linkutm automates your UTM workflow with templates, naming rules, branded links, and campaign tracking.

Ow.ly is Hootsuite's built-in link shortener, but it only works inside Hootsuite and offers no standalone UTM management. linkutm gives you UTM tracking, branded links, and analytics that work everywhere.

Replug focuses on retargeting pixels and CTAs on shared links. linkutm focuses on what marketing teams need most: UTM management, branded links, naming conventions, and campaign analytics.

Cutt.ly is a simple link shortener with basic analytics. linkutm goes further with UTM management, branded domains, naming conventions, and campaign tracking for marketing teams.

Sniply adds CTA overlays to any link you share. linkutm focuses on what marketing teams need most: UTM management, branded links, naming conventions, and campaign analytics.