Link Shortener & UTM Builder Alternatives

Bitly shortens links but charges $35/month for 500 links with no UTM management. linkutm gives you 1,500 links for $29/month with UTM templates, naming rules, and up to 5 years of analytics retention.

Rebrandly creates branded links but charges for click tracking, limits link edits to 10-50 per month, and has no UTM builder. linkutm combines branded short links with UTM management, naming conventions, and unlimited edits in one platform.

TinyURL is the simplest way to shorten a link, but its free plan includes zero analytics and no UTM management. linkutm gives marketing teams UTM templates, click tracking, team collaboration, and branded domains starting at $0/month.

Short.io offers affordable link shortening with custom domains, but it has no UTM builder and limits most plans to a single user. linkutm combines branded short links with UTM templates, naming conventions, and team collaboration starting free.

Dub.co is a modern, developer-friendly link platform with event-based pricing and API-first design. linkutm takes a different approach: UTM templates, naming conventions, and campaign management built specifically for marketing teams at a predictable price.

utm.io pioneered UTM management but charges $69/month for 10 templates and limits branded shorteners to 1-3. linkutm combines UTM templates, naming rules, branded short links, QR codes, and team collaboration in one affordable platform starting at $9/month.

BL.INK offers enterprise-grade link management with HIPAA and SOC2 compliance, but it starts at $48/month with no free plan and caps clicks per individual link. linkutm gives you UTM management, branded links, and analytics starting at $0/month without per-link click limits.

Google Campaign URL Builder creates one UTM link at a time with no templates, no link shortening, and no analytics. linkutm automates your UTM workflow with reusable templates, naming rules, branded short links, and campaign tracking, all starting free.

Ow.ly is Hootsuite's built-in link shortener, but it only works inside Hootsuite and requires a subscription starting at $99/month. linkutm gives you UTM tracking, branded links, and analytics that work with any tool, starting free.

Replug focuses on retargeting pixels and CTA overlays on shared links. linkutm focuses on what marketing teams need most: UTM templates, naming conventions, branded links, and campaign analytics, starting with a free plan.

Cutt.ly is a simple link shortener with basic analytics, but it lacks UTM templates, naming conventions, and team collaboration. linkutm gives marketing teams a complete UTM workflow with branded domains and team access starting free.

Sniply adds CTA overlays to shared links but charges based on click volume and starts at $9/month for just 500 clicks. linkutm focuses on UTM management, branded links, and campaign analytics with no click-based limits and a free plan available.