linkutm vs Rebrandly: Branded Links with UTM Management Built In
Rebrandly creates branded links but caps tracked clicks, limits link edits, and has no UTM builder. linkutm combines branded short links with UTM templates, naming conventions, unlimited edits, and no click tracking caps.
Why Marketing Teams Switch from Rebrandly
No UTM Builder or Templates
Rebrandly creates branded short links but does not include a UTM builder, templates, or naming rules. Your team still needs separate tools to manage campaign tracking parameters.
Click Tracking Limits
Rebrandly caps tracked clicks per month even on paid plans, starting at 5,000 on the free plan and 10,000 on Essentials ($11/mo). linkutm tracks up to 100K clicks on the Agency plan.
Limited Link Editing
Rebrandly restricts the number of times you can edit link destinations per month. Essentials allows only 10 edits, Professional allows 50. linkutm lets you edit links without monthly limits.
Aggressive Upselling
Many users report discovering limits after subscribing that push them to upgrade. linkutm has transparent pricing with all features clearly listed on the pricing page.
linkutm vs Rebrandly: What You Need to Know
Branded links need UTM management to be useful
Rebrandly excels at creating branded short links with custom domains. But a branded link without UTM parameters is just a pretty URL that tells you nothing about which campaign drove the click. Marketing teams need both branded links and UTM tracking in one workflow. Rebrandly forces you to manage UTMs separately, while linkutm handles both in a single platform.
Hidden limits that cost you money and data
Rebrandly's pricing looks competitive until you hit the caps. The Essentials plan at $11/month limits you to 10,000 tracked clicks and only 10 link destination edits per month. A single successful campaign can blow through your click cap, causing you to lose tracking data. And if you need to update more than 10 link destinations, you wait or upgrade. linkutm has no click tracking caps and no link edit limits on any plan.
When Rebrandly is the better choice
Rebrandly is a strong option if your primary need is branded link management with advanced domain routing, deep link support for mobile apps, and a developer API for programmatic link creation at scale. Teams that do not use UTM parameters and primarily need branded short links with sophisticated routing rules will find Rebrandly's feature set more aligned with their needs.
linkutm vs Rebrandly: Feature Comparison
A detailed look at how linkutm and Rebrandly compare across the features that matter most to marketing teams.
| Feature |  |  |
|---|---|---|
| UTM Builder | ||
| UTM Templates | Up to 50 | |
| UTM Naming Rules | ||
| Branded Short Links | ||
| Custom Domains (Free) | 0 | 1 |
| Custom Domains (Paid) | Up to 10 | Up to 10 |
| QR Code Generator | Watermarked (Free) | |
| Click Analytics | ||
| Analytics Retention | Up to 5 Years | Not Specified |
| Chrome Extension | ||
| Password Protection | Growth+ | Professional+ ($32/mo) |
| Team Collaboration | Up to 5 Users | Up to 5 (Growth $99/mo) |
| Link Edit Limits | Unlimited | 10-50/mo |
| Click Tracking Limit | Up to 100K/mo | 5K-150K/mo |
| Free Plan Links/Month | 25 | 10 |
| Starting Price | $9/mo | $11/mo |
UTM Builder
UTM Templates
UTM Naming Rules
Branded Short Links
Custom Domains (Free)
Custom Domains (Paid)
QR Code Generator
Click Analytics
Analytics Retention
Chrome Extension
Password Protection
Team Collaboration
Link Edit Limits
Click Tracking Limit
Free Plan Links/Month
Starting Price
Why Choose linkutm Over Rebrandly
UTM Management Built In
Create campaign links with proper UTM parameters using templates and naming rules. No more switching between Rebrandly for short links and spreadsheets for UTM tracking.
No Click Tracking Caps
linkutm does not limit the number of tracked clicks on your links the way Rebrandly does. Your analytics stay complete regardless of traffic volume.
Unlimited Link Edits
Edit your link destinations anytime without monthly limits. Rebrandly restricts edits to 10-50 per month depending on your plan.
Transparent Pricing
Every feature is listed on our pricing page. No hidden limits, no surprise caps, no upselling tactics. You know exactly what you get before you sign up.
Pricing: linkutm vs Rebrandly
See how linkutm and Rebrandly compare on pricing and what you get at each tier.
PricingFree
$0- 25 Links/Mo
- UTM Builder
- Chrome Extension
- 25 QR Codes
Personal
$9/mo- 250 Links/Mo
- 1 Custom Domain
- UTM Rules
- CSV Export
Growth
$29/mo- 1,500 Links/Mo
- 3 Custom Domains
- 3 Users
- Password Protection
Agency
$79/mo- 3,500 Links/Mo
- 10 Custom Domains
- 5 Users
- 5 Year Analytics
PricingFree
$0- 10 Links/Mo
- 1 Custom Domain
- 5K Clicks/Mo
- Watermarked QR
Essentials
$11/mo- 250 Links/Mo
- 2 Custom Domains
- 10K Clicks/Mo
- 10 Edits/Mo
Professional
$32/mo- 1,500 Links/Mo
- 3 Custom Domains
- 25K Clicks/Mo
- 50 Edits/Mo
Growth
$99/mo- 3,500 Links/Mo
- 10 Custom Domains
- 150K Clicks/Mo
- 5 Users
Which Tool is Right for You?
Best ForMarketing teams that need branded links combined with UTM tracking, naming conventions, and campaign analytics in one tool.
Try linkutm freeBest ForUsers who primarily want branded short links with custom domains and do not need UTM management features.
Visit RebrandlyThe Bottom Line
Rebrandly is a capable branded link platform, but its click caps, edit limits, and lack of UTM management create friction for marketing teams. linkutm gives you the same branded link features plus UTM templates, naming rules, and unlimited edits with no hidden caps. If your team needs both branded links and campaign tracking, linkutm is the all-in-one solution.
Frequently Asked Questions
Common questions about switching from Rebrandly to linkutm.
Yes. linkutm offers branded short links with custom domains just like Rebrandly, plus built-in UTM management, naming conventions, and longer analytics retention. It is the better choice for marketing teams that need campaign tracking alongside link shortening.
linkutm starts at $9/month for 250 links with a custom domain and UTM features. Rebrandly's comparable plan (Essentials) costs $11/month but lacks UTM tools. For team features, linkutm's Growth plan is $29/month vs Rebrandly's $99/month Growth plan.
No. Rebrandly focuses on branded link creation and does not include a UTM builder, templates, or naming convention enforcement. You would need a separate tool for UTM management.
Yes. linkutm supports custom branded domains on all paid plans, starting with 1 domain on the Personal plan and up to 10 on the Agency plan. SSL certificates are included automatically.
linkutm includes a UTM builder with templates, naming rules, dynamic variables, bulk import, unlimited link edits, and up to 5 years of analytics retention. Rebrandly focuses on branded links without UTM management.
linkutm is better for marketing teams because it includes UTM templates, naming rules, and unlimited link edits alongside branded links. Rebrandly is better for teams that only need branded link management without UTM tracking.
Ready to switch from Rebrandly?
Start with our free plan and see why marketing teams choose linkutm for UTM management, branded links, and campaign tracking.
Compare linkutm with Other Tools
See how linkutm stacks up against other popular link management and URL shortening platforms.