Switch from Bitly to linkutm: More Links, Better UTM Tracking
Bitly shortens links but charges $35/month for 500 links with no UTM management. linkutm gives you 1,500 links for $29/month with UTM templates, naming rules, and up to 5 years of analytics retention.
Why People Switch from Bitly
No UTM Management
Bitly shortens URLs but does not help you build, organize, or enforce UTM parameters. Your team still relies on spreadsheets for campaign tracking.
Expensive for Basic Features
Bitly charges $35/month for just 500 links and basic analytics. linkutm gives you 1,500 links, 3 custom domains, and full UTM management for $29/month.
Only 5 Free Links Per Month
Bitly's free plan limits you to 5 links per month with no custom domains. linkutm offers 25 free links with a UTM builder and Chrome extension included.
Short Analytics Retention
Bitly keeps click data for just 30 days on its Core plan. linkutm retains your analytics for up to 5 years so you can compare campaigns over time.
Bitly vs linkutm: What You Need to Know
Bitly was built for shortening links, not managing campaigns
Bitly started as a simple URL shortener and has grown into a link management platform. But its core focus remains link shortening and QR codes. If you are a marketing team that needs to track UTM parameters, enforce naming conventions, and keep your GA4 data clean, Bitly does not offer those tools. You end up using Bitly for shortening and a spreadsheet for UTM tracking, which creates inconsistency and wasted time.
The pricing gap gets wider as you scale
Bitly's free plan limits you to just 5 links per month. Their Growth plan at $35/month gives you only 500 links with 4-month analytics retention. linkutm's Growth plan at $29/month includes 1,500 links, 3 custom domains, team collaboration for 3 users, and password-protected links. For teams creating campaign links regularly, that difference adds up to hundreds of dollars per year.
Who should stay with Bitly
Bitly is a solid choice if you only need basic link shortening, do not use UTM parameters, and prefer a well-known brand. Enterprise teams that need SSO, advanced permissions, and Bitly's large integration ecosystem may also find Bitly a better fit. But for marketing teams focused on campaign tracking and UTM governance, linkutm offers more value at a lower price.
linkutm vs Bitly: Feature Comparison
A detailed look at how linkutm compares to Bitly across the features that matter most.
| Feature |  |  |
|---|---|---|
| UTM Builder | ||
| UTM Templates | Up to 50 | |
| UTM Naming Rules | ||
| Branded Short Links | ||
| Custom Domains | Up to 10 | 1 (Growth+) |
| QR Code Generator | ||
| Click Analytics | ||
| Analytics Retention | Up to 5 Years | 30 Days - 1 Year |
| Chrome Extension | ||
| Team Collaboration | Up to 5 Users | Enterprise Only |
| Free Plan Links/Month | 25 | 5 |
| Starting Price | $9/mo | $10/mo |
UTM Builder
UTM Templates
UTM Naming Rules
Branded Short Links
Custom Domains
QR Code Generator
Click Analytics
Analytics Retention
Chrome Extension
Team Collaboration
Free Plan Links/Month
Starting Price
Why Choose linkutm Over Bitly
Purpose-Built UTM Management
Create UTM links with templates, enforce naming conventions, and keep your GA4 data clean without spreadsheets.
3x More Links at a Lower Price
linkutm Growth plan includes 1,500 links for $29/mo compared to Bitly's 500 links for $35/mo.
Up to 5 Years of Analytics
Track campaign performance over months and years. Bitly limits data to 30 days on Core and 4 months on Growth.
Free Chrome Extension
Create UTM-tagged links from any webpage without leaving your browser. Included free on every plan.
How to Switch from Bitly to linkutm
Switching takes just a few minutes. Follow these three steps to get started.
Export Your Bitly Links
Download your existing short links and click data from Bitly's dashboard or API.
Import into linkutm
Use linkutm's bulk import to recreate your links with UTM parameters and custom domains.
Set Up UTM Templates
Create templates and naming rules so your team builds consistent campaign links from day one.
Pricing: linkutm vs Bitly
See how linkutm and Bitly compare on pricing and what you get at each tier.
PricingFree
$0- 25 Links/Mo
- UTM Builder
- Chrome Extension
- 25 QR Codes
Personal
$9/mo- 250 Links/Mo
- 1 Custom Domain
- UTM Rules
- CSV Export
Growth
$29/mo- 1,500 Links/Mo
- 3 Custom Domains
- 3 Users
- Password Protection
Agency
$79/mo- 3,500 Links/Mo
- 10 Custom Domains
- 5 Users
- 5 Year Analytics
PricingFree
$0- 5 Links/Mo
- No Custom Domains
- No Analytics History
- 2 QR Codes
Core
$10/mo- 100 Links/Mo
- No Custom Domains
- 30 Day Analytics
- 5 QR Codes
Growth
$35/mo- 500 Links/Mo
- 1 Custom Domain
- 4 Month Analytics
- 10 QR Codes
Premium
$199/mo- 3,000 Links/Mo
- Custom Domains
- 1 Year Analytics
- 200 QR Codes
Frequently Asked Questions
Common questions about switching from Bitly to linkutm.
Yes. linkutm offers everything Bitly does for link shortening plus built-in UTM management, naming conventions, and longer analytics retention at a lower price. Marketing teams choose linkutm because it replaces both Bitly and their UTM spreadsheets.
linkutm's Growth plan offers 1,500 links for $29/month. Bitly's comparable Growth plan gives you only 500 links for $35/month. The free plan includes 25 links vs Bitly's 5.
Yes. Export your existing short links from Bitly and use linkutm's bulk import to recreate them with custom domains and UTM parameters. Our team can help with large migrations.
Yes. linkutm supports custom branded domains on all paid plans with automatic SSL certificates, just like Bitly, but with UTM tracking built in.
linkutm includes a UTM builder with templates, naming convention enforcement, dynamic UTM variables, a Chrome extension, bulk import, and up to 5 years of analytics retention. Bitly focuses on link shortening without UTM management.
Bitly has a free plan but it only includes 5 links per month, 2 QR codes, and no custom domains. linkutm's free plan includes 25 links, a UTM builder, Chrome extension, and 25 QR codes.
The Bottom Line
If your team spends time building UTM links in spreadsheets and shortening them in Bitly, linkutm replaces both tools. You get 5x more links on the free plan, UTM templates that enforce naming conventions, and analytics that last up to 5 years instead of 30 days. Start free and see the difference in your first campaign.
Ready to switch from Bitly?
Start with our free plan and see why marketing teams choose linkutm for UTM management, branded links, and campaign tracking.
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