linkutm vs Bitly, Rebrandly, Dub.co & More
Side-by-side comparisons with 7 popular link management tools. Each page includes a feature table, pricing breakdown, and honest recommendation for who each tool is best for.
We built these comparisons to help marketing teams choose the right UTM builder and link shortener without the guesswork.
linkutm vs Bitly
Bitly is the most popular link shortener, but it was never designed for UTM management. linkutm gives you 5x more free links, built-in UTM templates, naming convention enforcement, and up to 5 years of analytics at a lower price point.
linkutm vs Rebrandly
Rebrandly creates branded links but caps tracked clicks, limits link edits, and has no UTM builder. linkutm combines branded short links with UTM templates, naming conventions, unlimited edits, and no click tracking caps.
linkutm vs Short.io
Short.io offers affordable link shortening with generous custom domain support, but it has no UTM builder and charges $48/month for team access. linkutm adds UTM templates, naming conventions, and team collaboration starting at $29/month for 3 users.
linkutm vs BL.INK
BL.INK offers enterprise-grade link management with HIPAA and SOC2 compliance, but starts at $48/month with no free plan and per-link click caps. linkutm gives you UTM templates, branded links, and analytics starting at $0/month with no click limits.
linkutm vs utm.io
utm.io pioneered UTM management but charges $69/month for 10 templates and limits branded shorteners to 1-3. linkutm offers 25 templates, 3 custom domains, and team collaboration for $29/month, with branded short links included on every paid plan.
linkutm vs TinyURL
TinyURL is the simplest way to shorten a link, but its free plan has zero analytics and no UTM management. linkutm gives marketing teams UTM templates, click tracking, team collaboration, and branded domains starting at $0/month.
linkutm vs Dub.co
Dub.co is a modern, developer-friendly link platform with event-based pricing and API-first design. linkutm focuses specifically on UTM templates, naming conventions, and campaign management for marketing teams at a predictable, lower price.