Find out which ad platform gives the best ROI. Use UTM short links to track and compare performance across Google Ads, Facebook Ads, and more for smarter ad spending.
Free plan available. No credit card required.
CPA Comparison
Each ad platform claims credit for conversions. Without neutral UTM tracking, you can't get an honest comparison and end up wasting budget on underperforming channels.
“You have a $500 monthly budget for ads. You split it between Google Ads and Facebook Ads. You want to know which platform drives cheaper/better leads so you can allocate more budget there next month.”
When you're running ads on multiple platforms like Google, Facebook, and LinkedIn, it's crucial to know which one is giving you the best bang for your buck. Native analytics platforms often over-report their own success. UTM tracking gives you a neutral, consolidated view of performance across all channels.
Define `utm_source` as the platform (e.g., google, facebook) and `utm_medium` as 'cpc' or 'paid_social'.
Use these specific links as the destination URLs in your ads. Short links are especially useful for display ads or social posts where space is limited.
Compare the cost-per-acquisition (CPA) from each source in your analytics. Shift your budget to the channel with the lower CPA and higher quality leads.
Google Ads brought in 20 leads at $10/lead. Facebook Ads brought in 30 leads at $5/lead. LinkedIn brought in 10 leads at $15/lead. But Google leads convert at 2x the rate, making it the most cost-effective channel.
Google Ads
20 leads
$10 CPA
Facebook Ads
30 leads
$5 CPA
LinkedIn Ads
10 leads
$15 CPA
Free plan available. No credit card required.
Don't rely solely on ad platform data.
Track down to the ad set or creative level using `utm_content`.
Watch out for 'dark traffic' by ensuring all paid links are tagged.
Review attribution models to understand the customer journey.
See how ads tracking works with linkutm
Take control of your ad spend. Use UTM tracking to get an unbiased view of your advertising performance and maximize your ROI across all channels.
