Introduction
Every business shares multiple links across social media from product pages and blog posts to offers and sign-up links.
But do you know which platform brings you the most visitors or conversions?
By using UTM short links, you can easily track the performance of every post, campaign, and channel. This helps you understand what’s working and where to focus your efforts for the best return on investment (ROI).
Scenario
A marketing team runs campaigns on both Facebook and LinkedIn to promote their latest offer.
They want to know:
- Which platform brings more traffic?
- Where do more users sign up?
- Which post gets the most engagement?
With UTM tracking, they can answer all these questions in minutes.
How to Use UTM Links for Social Media Tracking
Step 1: Create Unique UTM Links for Each Post
Use the linkutm Builder to create a unique UTM link for every post and platform.
This helps you identify exactly where your clicks and conversions are coming from.
Example:
Original page:
https://yourwebsite.com/signup
Add UTM parameters to track each channel:
Facebook Post:
https://yourwebsite.com/signup?utm_source=facebook&utm_medium=social&utm_campaign=signup_promo
LinkedIn Post:
https://yourwebsite.com/signup?utm_source=linkedin&utm_medium=social&utm_campaign=signup_promo
Step 2: Shorten Your Links
Long links can look messy in captions or bio sections.
Shorten them with linkutm.com to make them clean and trackable:
- http://linkutm.com/x/fb-signup
- http://linkutm.com/x/li-signup
Now, each short link clearly belongs to a specific post or platform.
Step 3: Analyze Post Performance
After sharing your posts, check your analytics (e.g., GA4 → Acquisition → Campaigns) to see:
- How much traffic each post brought
- Which platform converts better
- What type of content (videos, images, carousels) drives more engagement
This helps you understand which social platforms deliver the best results.
Example Use Case
A brand runs two posts promoting a webinar:
- Facebook Post: 2,000 clicks → 50 sign-ups
- LinkedIn Post: 1,000 clicks → 80 sign-ups
Even though Facebook got more traffic, LinkedIn generated more qualified leads.
Next time, the brand can focus more on LinkedIn for similar campaigns.
Best Practices
- Use different UTM links for each platform and post.
- Keep naming consistent (use
utm_sourcefor platforms like facebook, linkedin, twitter). - Always shorten links before posting.
- Check performance weekly to adjust your content strategy.
- Reuse what works best post type, time, or platform.
Conclusion
With UTM short links, you can turn social media posting from a guessing game into a data-driven strategy.
See exactly which platforms, posts, and formats bring you the most results all from one place using linkutm.com.