Pre-fill UTM parameters in one click
Create reusable UTM templates for your recurring campaigns. Save source, medium, and naming patterns as presets so your entire team can generate consistent links without memorizing conventions.
TemplatesTeams run the same types of campaigns every week -newsletters, social posts, ad sets -yet they manually re-enter the same UTM values each time. This slows workflows and introduces inconsistency.
Re-typing the same UTM parameters for every campaign
New team members don't know which values to use
No way to share approved parameter sets across the organization
Spreadsheets with UTM 'templates' quickly become outdated
Select a template and all UTM fields populate instantly. Just update the campaign-specific values.
Share templates across workspaces so every team member follows the same conventions.
Eliminate repetitive data entry for recurring campaign types like newsletters, social, and ads.
Define your UTM parameter values for a campaign type -e.g., 'Newsletter' with source=email, medium=newsletter.
When building a new link, select your template from the dropdown. All fields auto-populate.
Update just the campaign name or content field while keeping source and medium locked to the template.
Create as many templates as you need -one for each channel, team, or campaign type.
Lock source and medium while leaving campaign and content editable for flexibility.
Organize templates by channel (social, email, ads) or team (marketing, partnerships, product).
Select a template directly in the UTM builder -no separate workflow required.
Track when templates were created or modified and by whom.
Export templates as JSON and import them into new workspaces.
Compare UTM template capabilities
| Feature | linkutm | Bitly | Rebrandly | utm.io |
|---|---|---|---|---|
| Reusable UTM templates | ||||
| One-click apply in builder | ||||
| Team template sharing | ||||
| Locked/editable fields | ||||
| Template categories | ||||
| Free tier available |
Reusable UTM templates
One-click apply in builder
Team template sharing
Locked/editable fields
Template categories
Free tier available
Create your first template in seconds and save hours every week. Your whole team stays consistent without any extra effort.
