Boost Your SaaS Conversions: Track Every CTA Click with UTMs

Introduction

For SaaS companies, every click counts.
Whether it’s a “Start Free Trial”, “Book a Demo”, or “View Pricing” button you need to know which call-to-action (CTA) actually drives sign-ups and conversions.

By using UTM links and shortened URLs, you can track how each button performs and find out which design, text, or position leads to more customers.

Scenario

Your SaaS product website has multiple CTAs:

• “Start Free Trial” on the homepage
• “Book a Demo” on the features page
• “Sign Up Now” in the pricing section

Your growth team wants to know:

• Which CTA gets the most clicks?
• Which page or section converts better?
• Which button text (“Try Free” vs. “Get Started”) performs best?

With UTM tracking, you can easily measure all of this.

How to Use UTM Links for CTA Tracking

Step 1: Create Unique UTM Links

Assign a different UTM link to each button or CTA you want to track.
You can use linkutm Builder to create and shorten these links easily.

Example:
Your demo booking page:

https://yourproduct.com/demo

Add UTM parameters like:

https://yourproduct.com/demo?utm_source=website&utm_medium=cta&utm_campaign=homepage_demo

For your pricing page CTA:

https://yourproduct.com/signup?utm_source=website&utm_medium=cta&utm_campaign=pricing_signup

Step 2: Use Shortened Links

Short links look cleaner and are easier to manage.
Instead of long URLs, shorten them using linkutm.com.
For example:
http://linkutm.com/x/demo-home
http://linkutm.com/x/pricing-signup

Step 3: Track & Compare Results

Open your analytics tool (like GA4) and go to Acquisition → Campaigns to see which CTA link gets more traffic and conversions.

You can analyze:

• Which CTA placement (top banner vs. footer) performs best.
• Which button text drives more sign-ups.
• How different page designs affect conversions.

Example Use Case

Your SaaS team tests two buttons on the homepage:

1. “Start Free Trial” →
   utm_source=website&utm_medium=cta&utm_campaign=trial_homepage
2. “Book a Demo” →
   utm_source=website&utm_medium=cta&utm_campaign=demo_homepage

After a week:

• Trial CTA: 1,500 clicks → 150 sign-ups
• Demo CTA: 700 clicks → 120 demo bookings

Both perform well, but the Demo CTA converts better (17% vs. 10%).
This insight helps your team focus more on demo-driven conversions.

Best Practices

• Use clear and consistent UTM naming.
• Keep utm_medium=cta for easy filtering in analytics.
• Always shorten links to keep buttons clean and user-friendly.
• Test different button placements, colors, and text track results with UTMs.
• Review reports weekly to see what’s improving sign-ups.

Conclusion

By tracking CTAs with UTM links, your SaaS team can make smarter decisions backed by data not guesses.
Start creating and managing your UTM links easily with linkutm.com and boost your conversion tracking today.