Introduction
Email marketing is one of the best ways to reach your customers but do you know which emails actually drive clicks and sales?
With UTM-tagged short links, you can track which newsletters, segments, or link placements perform best and understand how subscribers engage after they open your emails.
Scenario
An ecommerce team sends multiple email campaigns one promoting new arrivals and another offering exclusive discounts.
They want to know:
- Which campaign gets more clicks?
- Which offer converts better?
- Which email section (header, banner, or footer link) performs best?
Using UTM short links, they can track all of this with precision.
How to Use UTM Links for Email Tracking
Step 1: Create Unique UTM Links
Generate a unique UTM short link for every email campaign or even for each link inside the email using linkutm Builder.
Example:
Your product link:
https://yourstore.com/collections/new-arrivals
Add UTM parameters for each campaign:
- Newsletter 1:
https://yourstore.com/collections/new-arrivals?utm_source=email&utm_medium=newsletter&utm_campaign=spring_launch- Newsletter 2 (Discount Offer):
https://yourstore.com/collections/new-arrivals?utm_source=email&utm_medium=newsletter&utm_campaign=summer_sale
You can even track different link placements within one email:
utm_content=header_link
utm_content=footer_button
Step 2: Shorten Your Links
Emails look cleaner and more clickable with short links.
Use linkutm.com to shorten and brand your URLs:
- http://linkutm.com/x/spring-news
- http://linkutm.com/x/summer-sale
Shortened links make your emails professional and easy to manage.
Step 3: Track and Analyze Results
Once your campaigns are sent, head to your Google Analytics (GA4) dashboard → Acquisition → Campaigns to check:
- Which email brought more visitors
- Which campaign generated higher revenue
- Which placement (top link, button, or banner) got more clicks
This helps you make data-backed decisions for future emails.
Example Use Case
After sending two campaigns:
| Campaign | Clicks | Orders | Revenue |
| Spring Launch | 1,200 | 60 | ₹85,000 |
| Summer Sale | 1,800 | 120 | ₹1,50,000 |
You find that Summer Sale performed better both in clicks and conversions.
You can now use similar subject lines, offers, and send times in future campaigns to improve results.
Best Practices
- Use consistent naming for
utm_source=emailandutm_medium=newsletter. - Tag every email and internal link with UTMs to compare results.
- Shorten URLs before adding them to your email builder.
- Review campaign data weekly to find what works best.
- A/B test subject lines, visuals, and timing then track results using UTMs.
Conclusion
UTM short links turn your email marketing into a measurable, data-driven strategy.
Know exactly which campaigns and links convert, so you can create better emails that bring real results.
Start building your next campaign with linkutm.com and track every click with confidence.