Measure your email marketing performance with UTM short links. Track clicks, conversions, and revenue from every newsletter or campaign using linkutm for clear, actionable insights.
Free plan available. No credit card required.
Open rates only tell half the story. You need to know which links in your emails people actually click, and whether those clicks lead to real sales.
“You send a weekly newsletter featuring three different products. You want to know which product link gets the most clicks and which one actually leads to a purchase.”
Email marketing is one of the most effective channels, but open rates don't tell the whole story. You need to know which links people are clicking and if those clicks lead to sales. Using UTM short links in your emails allows you to track user behavior after the click, giving you deeper insights into your campaign's success.
For each link in your email, create a UTM link specifying the campaign (e.g., `utm_campaign=weekly_newsletter`) and the content (e.g., `utm_content=product_a`).
Long UTM parameters can look suspicious in emails. Shorten them using linkutm.com to keep your email clean and professional.
Use your analytics dashboard to see which links generated the most activity and revenue. Compare different newsletters to see what content resonates best.
An e-commerce store sends a holiday sale email. They use distinct UTM links for 'Men's Sale' and 'Women's Sale' sections. They discover that while the 'Men's Sale' link got more clicks, the 'Women's Sale' link resulted in higher average order value.
Men's Sale
4.8% CTR
2.1% conversion
Women's Sale
3.2% CTR
4.7% conversion
Free plan available. No credit card required.
Tag every link in your email, not just the main CTA.
Use `utm_content` to differentiate links within the same email.
Keep your campaign names consistent (e.g., `newsletter_jan_wk1`).
Test different link placements and button styles.
See how email tracking works with linkutm
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Read use caseStop guessing what works in your emails. Start tracking every click with UTM short links to optimize your campaigns for maximum engagement and revenue.