How to Track Blog Article Performance with UTM Links

Introduction

Do you ever wonder which of your blog articles actually bring in traffic, leads, or sales?
Using UTM links helps you track how each blog post performs. Bloggers, marketers, and content teams use UTM-tagged short links to find out which topics, authors, or CTAs (like “Read More” or “Download Now”) perform best.

Scenario

Let’s say you’re a marketing manager running a company blog with multiple writers. You post weekly articles on topics like SEO, marketing automation, and analytics.

Now you want to know:

• Which articles bring the most visitors?
• Which author’s posts convert best?
• Which content type (how-to guides, listicles, case studies) gets more leads?

This is where UTM tracking helps.

How to Use UTM Links for Blog Tracking

Step 1: Create Unique UTM Links

Whenever you share your blog post link on social media, email, or ads add UTM parameters to identify where the traffic comes from.
You can easily generate these links using the linkutm Builder.

Example:
Let’s say your blog article is:

https://yourwebsite.com/blog/email-marketing-tips

You can create a UTM link like this:

https://yourwebsite.com/blog/email-marketing-tips?utm_source=facebook&utm_medium=social&utm_campaign=blog_promo&utm_content=email_tips_post

Now, when someone clicks that link from Facebook, you’ll know exactly where they came from.

Step 2: Use UTM Links in the Right Places

Add these unique links wherever your blog is shared:

• Social media posts – Track how each platform performs.
• Email newsletters – Know which email drives more readers.
• Guest posts or forums – See which external sites bring traffic.
• Blog CTAs (Read More, Learn More, or Signup buttons) – Track internal performance between posts.

Step 3: Track in Google Analytics or GA4

Go to your Google Analytics dashboard and open Acquisition → Campaigns to see all UTM data.

You’ll find reports showing:

• Top-performing articles
• Best sources of traffic
• Highest converting blog posts

Example Use Case

You publish two blog posts this week:

1. 5 Ways to Grow Your Instagram Followers
   UTM: utm_source=facebook&utm_medium=social&utm_campaign=blog_growth_instagram
2. How to Write Emails That Convert
   UTM: utm_source=linkedin&utm_medium=social&utm_campaign=blog_email_conversion

After a week, your GA4 report shows:

• Instagram article: 1,200 clicks, 20 leads
• Email article: 800 clicks, 35 leads

This means while the Instagram post gets more traffic, the Email post brings more qualified leads helping you decide which topics to focus on next.

Best Practices

• Keep UTM names short and clear.
• Always use lowercase letters (to avoid duplicates).
• Use a consistent naming format like: utm_source, utm_medium, utm_campaign, utm_content.
• Use linkutm.com to generate and shorten your links automatically.
• Regularly check your analytics to learn what works best.

Conclusion

With UTM tracking, you don’t have to guess which blog post performs better you’ll know it with real data.
Start creating and sharing UTM links using linkutm.com and make your content strategy data-driven, not guesswork.