Easily measure affiliate and influencer performance using UTM short links. Track traffic, leads, and sales per partner, and reward them based on real data.
Free plan available. No credit card required.
Partner Performance
Managing affiliates and influencers without proper tracking means you can't tell who actually drives results. You might be overpaying low performers and undervaluing your best partners.
“You are launching a new product and partnering with 5 different influencers. You need to track how many sales each influencer drives to calculate their commissions accurately.”
Managing affiliates or influencers can be chaotic without proper tracking. You need to know exactly how much traffic and revenue each partner generates to pay them fairly and identify your top performers. UTM short links provide a simple, reliable way to track affiliate performance without complex software.
Create a specific UTM link for each influencer. Use `utm_source=influencer_name` and `utm_medium=affiliate`.
Give influencers a clean, branded short link (e.g., `link.yourbrand.com/alex`) that redirects to their unique UTM link. This looks professional and is easy to share.
Monitor the traffic and sales associated with each `utm_source`. You can see exactly which influencer is bringing the most value.
Influencer A posts a link to 10k followers and generates 500 clicks and 10 sales. Influencer B posts to 5k followers but generates 300 clicks and 20 sales. Influencer B has a more engaged audience and higher ROI.
Influencer A
500 clicks
2.0% conversion
Influencer B
300 clicks
6.7% conversion
Free plan available. No credit card required.
Create a standardized naming convention for all affiliates.
Use branded domains for trust.
Monitor for fraudulent clicks or suspicious activity.
Share performance data with partners to help them optimize.
See how affiliate tracking works with linkutm
Simplify your affiliate program management with UTM short links. Gain total visibility into partner performance and scale your most profitable relationships.
