Introduction
When running affiliate or influencer campaigns, knowing exactly who drives results is key.
With UTM-tagged short links, you can easily track how much traffic, leads, or sales each partner brings ensuring fair and transparent payouts.
Whether you work with influencers on Instagram or affiliate marketers promoting your product, UTM short links help you measure real performance, not just impressions or likes.
Scenario
You’ve partnered with 10 influencers and a few affiliate marketers to promote your products.
Each partner uses a unique short UTM link to share your website or landing page.
You want to know:
- Who drives the most visitors?
- Which influencer brings actual sales?
- How to rank and reward your top performers?
With linkutm.com, you can track everything in one place.
How to Use UTM Links for Affiliate & Influencer Tracking
Step 1: Assign a Unique UTM Link to Each Partner
Create one UTM link per influencer or affiliate using linkutm Builder.
Example:
Your product link:
https://yourstore.com/products/vegan-protein
Add unique UTM parameters:
Influencer A (Instagram):
https://yourstore.com/products/vegan-protein?utm_source=instagram&utm_medium=influencer&utm_campaign=aff_influencerA
Affiliate B (YouTube):
https://yourstore.com/products/vegan-protein?utm_source=youtube&utm_medium=affiliate&utm_campaign=aff_partnerB
Step 2: Shorten and Brand the Links
Shorten and brand your links using linkutm.com for cleaner sharing:
- http://linkutm.com/x/influencerA
- http://linkutm.com/x/affiliateB
Branded short links look professional and make tracking easier for your team.
Step 3: Track Performance in Analytics
Go to Google Analytics (GA4) or your analytics dashboard to see real-time data:
- Which partners drive the most traffic
- Conversion rates by influencer or affiliate
- Revenue generated by each campaign
This helps you pay commissions accurately and identify top performers.
Example Use Case
You partner with three influencers to promote your jewelry collection:
| Partner | Channel | Clicks | Orders | Revenue |
| @stylebyneha | 2,000 | 60 | ₹90,000 | |
| @mensfashionhub | YouTube | 1,200 | 45 | ₹70,000 |
| @luxelifevibes | Blog | 800 | 30 | ₹40,000 |
With this data, you can clearly see who brought in the most value making payouts fair and motivating future partnerships.
Best Practices
- Give each partner a unique UTM link never reuse links.
- Keep UTM naming consistent (
utm_source,utm_medium,utm_campaign). - Shorten links to look clean and easy to share.
- Track performance regularly weekly or monthly.
- Share performance reports with your affiliates for transparency.
Conclusion
Affiliate and influencer tracking doesn’t have to be complicated.
With UTM short links, you can see every click, lead, and sale all in one dashboard.
Start building transparent, data-driven partnerships today with linkutm.com.