Build UTM-tagged URLs for SMS campaigns
Enter the URL you want to track
Identifies which site sent the traffic
Identifies what type of link was used
Identifies a specific campaign or promotion
Identifies paid search keywords (optional)
Differentiates similar content or links (optional)
Your UTM-tagged URL is ready to use
Create trackable links for SMS and MMS marketing messages. Pre-filled with sms as source for mobile campaign tracking.
Source and medium are pre-set for SMS, so you can start building links immediately.
Automatic lowercase and hyphen formatting keeps your GA4 data clean and consistent.
Copy your generated UTM URL to clipboard instantly. Ready to paste into your campaign.
Stop building SMS tracking links manually. Generate accurate UTM URLs in seconds, not minutes.
SMS messages have character limits (160 for standard SMS), and UTM-tagged URLs can be 200+ characters long. Always shorten your UTM links before including them in text messages. linkutm's platform creates branded short links that keep all UTM tracking intact while fitting within SMS character limits.
Use utm_medium=sms for text message campaigns. This distinguishes SMS traffic from WhatsApp (utm_medium=messaging), push notifications (utm_medium=push), and app messages (utm_medium=in_app). GA4 does not have a default SMS channel, so consistent utm_medium=sms tagging lets you create a custom channel grouping for SMS performance.
Paste the destination URL you want to track. The builder validates the format automatically.
Source and medium are pre-filled for SMS. Add your campaign name, term, and content.
Click the copy button to grab your complete UTM-tagged URL. Paste it into your campaign.
This free tool works with no account and covers the basics. A free linkutm plan keeps everything free and adds editable codes, scan tracking, and full analytics. No credit card required.
Editable codes, scan tracking, and analytics are included on the free plan. Your own domain, logo, frames, and team seats come with a paid plan when you need them.
Free plan available. No credit card required.
See how marketing teams use this tool in real campaigns.
Tag your SMS ad URLs with proper UTM parameters to track clicks, conversions, and revenue in Google Analytics 4.
Compare SMS campaign performance against other channels by using consistent UTM tagging across all your marketing efforts.
Share standardized SMS UTM links across your marketing team to keep campaign tracking consistent and GA4 reports accurate.
Explore more free marketing tools to improve your campaign tracking and analytics.
linkutm gives you UTM building, link shortening, team collaboration, and real-time analytics in one platform. Start free, no credit card required.
Free plan available. No credit card required. Cancel anytime.