Build UTM-tagged URLs for QR code campaigns
Enter the URL you want to track
Identifies which site sent the traffic
Identifies what type of link was used
Identifies a specific campaign or promotion
Identifies paid search keywords (optional)
Differentiates similar content or links (optional)
Your UTM-tagged URL is ready to use
Create trackable links for QR codes on print materials, events, and packaging. Pre-filled with qr_code as source and offline as medium.
Source and medium are pre-set for QR Code, so you can start building links immediately.
Automatic lowercase and hyphen formatting keeps your GA4 data clean and consistent.
Copy your generated UTM URL to clipboard instantly. Ready to paste into your campaign.
Stop building QR Code tracking links manually. Generate accurate UTM URLs in seconds, not minutes.
QR codes are one of the few ways to connect offline marketing (print ads, business cards, event banners, product packaging) to your GA4 analytics. Without UTM parameters, scans from QR codes show up as direct traffic with no attribution. Adding UTMs to the URL behind your QR code lets you track exactly which offline placement drives website visits and conversions.
Use utm_source=qr_code for all QR campaigns. For utm_medium, specify the placement: print for magazines and flyers, event for conference materials, packaging for product labels. Use utm_campaign to identify the specific promotion or event. Use utm_content to differentiate QR code placements within the same campaign, like front_page vs back_cover.
Paste the destination URL you want to track. The builder validates the format automatically.
Source and medium are pre-filled for QR Code. Add your campaign name, term, and content.
Click the copy button to grab your complete UTM-tagged URL. Paste it into your campaign.
This free tool covers the basics. The linkutm platform gives you everything you need to scale your campaign tracking.
See how marketing teams use this tool in real campaigns.
Tag your QR Code ad URLs with proper UTM parameters to track clicks, conversions, and revenue in Google Analytics 4.
Compare QR Code campaign performance against other channels by using consistent UTM tagging across all your marketing efforts.
Share standardized QR Code UTM links across your marketing team to keep campaign tracking consistent and GA4 reports accurate.
Explore more free marketing tools to improve your campaign tracking and analytics.
linkutm gives you UTM building, link shortening, team collaboration, and real-time analytics in one platform. Start free, no credit card required.
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