Build UTM-tagged URLs for affiliate campaigns
Enter the URL you want to track
Identifies which site sent the traffic
Identifies what type of link was used
Identifies a specific campaign or promotion
Identifies paid search keywords (optional)
Differentiates similar content or links (optional)
Your UTM-tagged URL is ready to use
Generate UTM links for affiliate partners, referral programs, and commission tracking. Pre-filled with affiliate as source.
Source and medium are pre-set for Affiliate, so you can start building links immediately.
Automatic lowercase and hyphen formatting keeps your GA4 data clean and consistent.
Copy your generated UTM URL to clipboard instantly. Ready to paste into your campaign.
Stop building Affiliate tracking links manually. Generate accurate UTM URLs in seconds, not minutes.
For affiliate programs, use utm_source=affiliate as a default and utm_campaign to identify the specific partner, like utm_campaign=partner_techblog or utm_campaign=influencer_janesmith. Alternatively, use utm_source to identify the partner and utm_medium=affiliate for all affiliate traffic. Choose one convention and stick with it across all partners for clean GA4 reporting.
UTM parameters in GA4 help you verify which affiliates drive real conversions, not just clicks. Compare utm_campaign performance in GA4 acquisition reports to validate affiliate-reported numbers. If an affiliate claims 500 clicks but GA4 shows 50 sessions from their UTM, investigate the discrepancy before paying commissions.
Paste the destination URL you want to track. The builder validates the format automatically.
Source and medium are pre-filled for Affiliate. Add your campaign name, term, and content.
Click the copy button to grab your complete UTM-tagged URL. Paste it into your campaign.
This free tool covers the basics. The linkutm platform gives you everything you need to scale your campaign tracking.
See how marketing teams use this tool in real campaigns.
Tag your Affiliate ad URLs with proper UTM parameters to track clicks, conversions, and revenue in Google Analytics 4.
Compare Affiliate campaign performance against other channels by using consistent UTM tagging across all your marketing efforts.
Share standardized Affiliate UTM links across your marketing team to keep campaign tracking consistent and GA4 reports accurate.
Explore more free marketing tools to improve your campaign tracking and analytics.
linkutm gives you UTM building, link shortening, team collaboration, and real-time analytics in one platform. Start free, no credit card required.
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