Build UTM-tagged URLs for Google Ads campaigns
Enter the URL you want to track
Identifies which site sent the traffic
Identifies what type of link was used
Identifies a specific campaign or promotion
Identifies paid search keywords (optional)
Differentiates similar content or links (optional)
Your UTM-tagged URL is ready to use
Create perfectly tagged campaign URLs for Google Ads. Pre-filled with google as source and cpc as medium. Supports CPC, CPM, display, video, and shopping campaigns.
Source and medium are pre-set for Google Ads, so you can start building links immediately.
Automatic lowercase and hyphen formatting keeps your GA4 data clean and consistent.
Copy your generated UTM URL to clipboard instantly. Ready to paste into your campaign.
Stop building Google Ads tracking links manually. Generate accurate UTM URLs in seconds, not minutes.
Google Ads auto-tagging (gclid) works well for tracking conversions within Google's ecosystem. But UTM parameters give you additional control. They let you segment traffic by campaign type (search vs display vs video), compare Google Ads performance against other channels in GA4, and maintain tracking if auto-tagging fails. Best practice is to use both auto-tagging and UTM parameters together.
Use cpc for Search campaigns, display for Display Network, video for YouTube ads run through Google Ads, and shopping for Shopping campaigns. This aligns with GA4 default channel groupings so your traffic shows up in the correct reports automatically. Avoid generic values like paid or ads, as these do not map to GA4 channels.
For Google Ads, use a consistent utm_campaign format like brand_network_objective_audience. For example: acme_search_leads_remarketing or acme_display_awareness_lookalike. This lets you filter by brand, network type, objective, and audience in GA4 without creating custom dimensions.
Paste the destination URL you want to track. The builder validates the format automatically.
Source and medium are pre-filled for Google Ads. Add your campaign name, term, and content.
Click the copy button to grab your complete UTM-tagged URL. Paste it into your campaign.
This free tool covers the basics. The linkutm platform gives you everything you need to scale your campaign tracking.
See how marketing teams use this tool in real campaigns.
Tag your Google Ads ad URLs with proper UTM parameters to track clicks, conversions, and revenue in Google Analytics 4.
Compare Google Ads campaign performance against other channels by using consistent UTM tagging across all your marketing efforts.
Share standardized Google Ads UTM links across your marketing team to keep campaign tracking consistent and GA4 reports accurate.
Explore more free marketing tools to improve your campaign tracking and analytics.
linkutm gives you UTM building, link shortening, team collaboration, and real-time analytics in one platform. Start free, no credit card required.
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