Build UTM-tagged URLs for Microsoft Bing campaigns
Enter the URL you want to track
Identifies which site sent the traffic
Identifies what type of link was used
Identifies a specific campaign or promotion
Identifies paid search keywords (optional)
Differentiates similar content or links (optional)
Your UTM-tagged URL is ready to use
Generate UTM links for Bing Ads (Microsoft Advertising). Pre-filled with bing as source and cpc as medium.
Source and medium are pre-set for Bing Ads, so you can start building links immediately.
Automatic lowercase and hyphen formatting keeps your GA4 data clean and consistent.
Copy your generated UTM URL to clipboard instantly. Ready to paste into your campaign.
Stop building Bing Ads tracking links manually. Generate accurate UTM URLs in seconds, not minutes.
Microsoft Advertising offers auto-tagging similar to Google Ads, but it only works with Microsoft-owned analytics tools. For GA4 tracking, you need manual UTM parameters. Add utm_source=bing and utm_medium=cpc to all your Bing Ads destination URLs so GA4 correctly attributes this traffic to the Paid Search channel.
Using consistent UTM naming across Bing and Google Ads makes cross-platform comparison easy. Use utm_source=bing for Microsoft Advertising and utm_source=google for Google Ads, both with utm_medium=cpc. Then in GA4, filter by source to compare cost efficiency, conversion rates, and revenue per channel side by side.
Paste the destination URL you want to track. The builder validates the format automatically.
Source and medium are pre-filled for Bing Ads. Add your campaign name, term, and content.
Click the copy button to grab your complete UTM-tagged URL. Paste it into your campaign.
This free tool covers the basics. The linkutm platform gives you everything you need to scale your campaign tracking.
See how marketing teams use this tool in real campaigns.
Tag your Bing Ads ad URLs with proper UTM parameters to track clicks, conversions, and revenue in Google Analytics 4.
Compare Bing Ads campaign performance against other channels by using consistent UTM tagging across all your marketing efforts.
Share standardized Bing Ads UTM links across your marketing team to keep campaign tracking consistent and GA4 reports accurate.
Explore more free marketing tools to improve your campaign tracking and analytics.
linkutm gives you UTM building, link shortening, team collaboration, and real-time analytics in one platform. Start free, no credit card required.
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