Build UTM-tagged URLs for Google Business Profile
Enter the URL you want to track
Identifies which site sent the traffic
Identifies what type of link was used
Identifies a specific campaign or promotion
Identifies paid search keywords (optional)
Differentiates similar content or links (optional)
Your UTM-tagged URL is ready to use
Create trackable links for your Google Business Profile posts, website button, and menu links. Track local traffic in GA4.
Source and medium are pre-set for Google Business Profile, so you can start building links immediately.
Automatic lowercase and hyphen formatting keeps your GA4 data clean and consistent.
Copy your generated UTM URL to clipboard instantly. Ready to paste into your campaign.
Stop building Google Business Profile tracking links manually. Generate accurate UTM URLs in seconds, not minutes.
Your Google Business Profile has multiple link placements: the website button, menu link, appointment link, and individual posts. Tag each with different utm_content values like utm_content=website_button, utm_content=menu_link, or utm_content=post_march. This reveals which profile element drives the most website visits from local search.
Google Business Profile traffic often shows up as organic in GA4 because it comes from Google search results. Adding UTM parameters with utm_source=google_my_business and utm_medium=local separates this traffic from regular organic search, giving you a clear picture of how much traffic your local listing generates.
Paste the destination URL you want to track. The builder validates the format automatically.
Source and medium are pre-filled for Google Business Profile. Add your campaign name, term, and content.
Click the copy button to grab your complete UTM-tagged URL. Paste it into your campaign.
This free tool covers the basics. The linkutm platform gives you everything you need to scale your campaign tracking.
See how marketing teams use this tool in real campaigns.
Tag your Google Business Profile ad URLs with proper UTM parameters to track clicks, conversions, and revenue in Google Analytics 4.
Compare Google Business Profile campaign performance against other channels by using consistent UTM tagging across all your marketing efforts.
Share standardized Google Business Profile UTM links across your marketing team to keep campaign tracking consistent and GA4 reports accurate.
Explore more free marketing tools to improve your campaign tracking and analytics.
linkutm gives you UTM building, link shortening, team collaboration, and real-time analytics in one platform. Start free, no credit card required.
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