Build UTM-tagged URLs for TikTok ad campaigns
Enter the URL you want to track
Identifies which site sent the traffic
Identifies what type of link was used
Identifies a specific campaign or promotion
Identifies paid search keywords (optional)
Differentiates similar content or links (optional)
Your UTM-tagged URL is ready to use
Generate UTM links for TikTok Spark Ads, TopView, and other ad formats. Pre-filled with tiktok as source for accurate GA4 attribution.
Source and medium are pre-set for TikTok, so you can start building links immediately.
Automatic lowercase and hyphen formatting keeps your GA4 data clean and consistent.
Copy your generated UTM URL to clipboard instantly. Ready to paste into your campaign.
Stop building TikTok tracking links manually. Generate accurate UTM URLs in seconds, not minutes.
TikTok offers several ad formats with different performance characteristics. Use utm_medium=paid_social for In-Feed Ads and standard placements. Use utm_medium=spark_ads for Spark Ads that boost organic content. Use utm_medium=topview for TopView ads. This lets you compare which TikTok format drives the most cost-effective traffic in GA4.
TikTok Ads Manager does not auto-append UTM parameters to destination URLs the way Google Ads does. If you do not add UTMs manually, all TikTok traffic shows up as direct or referral in GA4 with no campaign detail. Always add UTM parameters in the destination URL field when creating TikTok ads.
Paste the destination URL you want to track. The builder validates the format automatically.
Source and medium are pre-filled for TikTok. Add your campaign name, term, and content.
Click the copy button to grab your complete UTM-tagged URL. Paste it into your campaign.
This free tool covers the basics. The linkutm platform gives you everything you need to scale your campaign tracking.
See how marketing teams use this tool in real campaigns.
Tag your TikTok ad URLs with proper UTM parameters to track clicks, conversions, and revenue in Google Analytics 4.
Compare TikTok campaign performance against other channels by using consistent UTM tagging across all your marketing efforts.
Share standardized TikTok UTM links across your marketing team to keep campaign tracking consistent and GA4 reports accurate.
Explore more free marketing tools to improve your campaign tracking and analytics.
linkutm gives you UTM building, link shortening, team collaboration, and real-time analytics in one platform. Start free, no credit card required.
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