Build UTM-tagged URLs for email campaigns
Enter the URL you want to track
Identifies which site sent the traffic
Identifies what type of link was used
Identifies a specific campaign or promotion
Identifies paid search keywords (optional)
Differentiates similar content or links (optional)
Your UTM-tagged URL is ready to use
Create trackable links for newsletters, drip campaigns, and email automations. Pre-filled with newsletter as source and email as medium.
Source and medium are pre-set for Email, so you can start building links immediately.
Automatic lowercase and hyphen formatting keeps your GA4 data clean and consistent.
Copy your generated UTM URL to clipboard instantly. Ready to paste into your campaign.
Stop building Email tracking links manually. Generate accurate UTM URLs in seconds, not minutes.
Use utm_medium=email for all email campaigns to align with GA4 default channel groupings. Differentiate email types with utm_source: use newsletter for recurring sends, automation for triggered emails, and drip for nurture sequences. Use utm_campaign to identify the specific send, like welcome_series_day3 or monthly_digest_march.
Most emails contain multiple links: header logo, inline text links, buttons, and footer links. Tag each link with the same utm_source, utm_medium, and utm_campaign, but use different utm_content values like utm_content=header_logo, utm_content=cta_button, or utm_content=footer_link. This reveals which email placement drives the most clicks.
Paste the destination URL you want to track. The builder validates the format automatically.
Source and medium are pre-filled for Email. Add your campaign name, term, and content.
Click the copy button to grab your complete UTM-tagged URL. Paste it into your campaign.
This free tool covers the basics. The linkutm platform gives you everything you need to scale your campaign tracking.
See how marketing teams use this tool in real campaigns.
Tag your Email ad URLs with proper UTM parameters to track clicks, conversions, and revenue in Google Analytics 4.
Compare Email campaign performance against other channels by using consistent UTM tagging across all your marketing efforts.
Share standardized Email UTM links across your marketing team to keep campaign tracking consistent and GA4 reports accurate.
Explore more free marketing tools to improve your campaign tracking and analytics.
linkutm gives you UTM building, link shortening, team collaboration, and real-time analytics in one platform. Start free, no credit card required.
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