Build UTM-tagged URLs for Mailchimp emails
Enter the URL you want to track
Identifies which site sent the traffic
Identifies what type of link was used
Identifies a specific campaign or promotion
Identifies paid search keywords (optional)
Differentiates similar content or links (optional)
Your UTM-tagged URL is ready to use
Generate UTM links specifically for Mailchimp campaigns and automations. Pre-filled with mailchimp as source for precise attribution.
Source and medium are pre-set for Mailchimp, so you can start building links immediately.
Automatic lowercase and hyphen formatting keeps your GA4 data clean and consistent.
Copy your generated UTM URL to clipboard instantly. Ready to paste into your campaign.
Stop building Mailchimp tracking links manually. Generate accurate UTM URLs in seconds, not minutes.
Mailchimp can auto-add Google Analytics tracking to links, but it uses generic values like utm_source=Mailchimp and utm_medium=email. These default values make it hard to differentiate between campaigns in GA4. Building custom UTMs with specific campaign names gives you much better reporting granularity.
Use utm_source=mailchimp for all Mailchimp sends. For utm_campaign, include the campaign type and identifier: mailchimp_welcome_series, mailchimp_promo_blackfriday, or mailchimp_digest_march2026. This makes GA4 filtering straightforward and lets you compare performance across campaign types.
Paste the destination URL you want to track. The builder validates the format automatically.
Source and medium are pre-filled for Mailchimp. Add your campaign name, term, and content.
Click the copy button to grab your complete UTM-tagged URL. Paste it into your campaign.
This free tool covers the basics. The linkutm platform gives you everything you need to scale your campaign tracking.
See how marketing teams use this tool in real campaigns.
Tag your Mailchimp ad URLs with proper UTM parameters to track clicks, conversions, and revenue in Google Analytics 4.
Compare Mailchimp campaign performance against other channels by using consistent UTM tagging across all your marketing efforts.
Share standardized Mailchimp UTM links across your marketing team to keep campaign tracking consistent and GA4 reports accurate.
Explore more free marketing tools to improve your campaign tracking and analytics.
linkutm gives you UTM building, link shortening, team collaboration, and real-time analytics in one platform. Start free, no credit card required.
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