Build UTM-tagged URLs for Shopify Email
Enter the URL you want to track
Identifies which site sent the traffic
Identifies what type of link was used
Identifies a specific campaign or promotion
Identifies paid search keywords (optional)
Differentiates similar content or links (optional)
Your UTM-tagged URL is ready to use
Create trackable links for Shopify Email campaigns and automations. Pre-filled with shopify as source for store attribution.
Source and medium are pre-set for Shopify Email, so you can start building links immediately.
Automatic lowercase and hyphen formatting keeps your GA4 data clean and consistent.
Copy your generated UTM URL to clipboard instantly. Ready to paste into your campaign.
Stop building Shopify Email tracking links manually. Generate accurate UTM URLs in seconds, not minutes.
Shopify Email sends drive traffic to your store, but without UTM parameters, GA4 cannot attribute those visits to specific campaigns. Tag every link in your Shopify Email with utm_source=shopify and utm_medium=email. Use utm_campaign to identify the promotion, like summer_sale or new_arrivals, so you can measure which email drives the most revenue.
Shopify offers both automated emails (order confirmations, shipping updates) and marketing emails (promotions, newsletters). Use utm_medium=automation for transactional flows and utm_medium=email for marketing sends. This separation shows you how much revenue comes from marketing effort vs automated touchpoints.
Paste the destination URL you want to track. The builder validates the format automatically.
Source and medium are pre-filled for Shopify Email. Add your campaign name, term, and content.
Click the copy button to grab your complete UTM-tagged URL. Paste it into your campaign.
This free tool works with no account and covers the basics. A free linkutm plan keeps everything free and adds editable codes, scan tracking, and full analytics. No credit card required.
Editable codes, scan tracking, and analytics are included on the free plan. Your own domain, logo, frames, and team seats come with a paid plan when you need them.
Free plan available. No credit card required.
See how marketing teams use this tool in real campaigns.
Tag your Shopify Email ad URLs with proper UTM parameters to track clicks, conversions, and revenue in Google Analytics 4.
Compare Shopify Email campaign performance against other channels by using consistent UTM tagging across all your marketing efforts.
Share standardized Shopify Email UTM links across your marketing team to keep campaign tracking consistent and GA4 reports accurate.
Explore more free marketing tools to improve your campaign tracking and analytics.
linkutm gives you UTM building, link shortening, team collaboration, and real-time analytics in one platform. Start free, no credit card required.
Free plan available. No credit card required. Cancel anytime.