Build UTM-tagged URLs for Pinterest campaigns
Enter the URL you want to track
Identifies which site sent the traffic
Identifies what type of link was used
Identifies a specific campaign or promotion
Identifies paid search keywords (optional)
Differentiates similar content or links (optional)
Your UTM-tagged URL is ready to use
Generate UTM links for Pinterest promoted pins and ads. Pre-filled with pinterest as source for clean GA4 tracking.
Source and medium are pre-set for Pinterest, so you can start building links immediately.
Automatic lowercase and hyphen formatting keeps your GA4 data clean and consistent.
Copy your generated UTM URL to clipboard instantly. Ready to paste into your campaign.
Stop building Pinterest tracking links manually. Generate accurate UTM URLs in seconds, not minutes.
For promoted pins, use utm_medium=paid_social. For organic pins with links, use utm_medium=organic_social. This distinction ensures GA4 assigns your Pinterest traffic to the correct channel. Mixing paid and organic under the same medium distorts your cost-per-click and ROI calculations.
Pinterest traffic often peaks around seasonal events and holidays. Include the season or event in your utm_campaign value, like acme_pinterest_holiday_gift_guide or acme_pinterest_spring_collection. This lets you compare year-over-year performance for seasonal campaigns in GA4.
Paste the destination URL you want to track. The builder validates the format automatically.
Source and medium are pre-filled for Pinterest. Add your campaign name, term, and content.
Click the copy button to grab your complete UTM-tagged URL. Paste it into your campaign.
This free tool works with no account and covers the basics. A free linkutm plan keeps everything free and adds editable codes, scan tracking, and full analytics. No credit card required.
Editable codes, scan tracking, and analytics are included on the free plan. Your own domain, logo, frames, and team seats come with a paid plan when you need them.
Free plan available. No credit card required.
See how marketing teams use this tool in real campaigns.
Tag your Pinterest ad URLs with proper UTM parameters to track clicks, conversions, and revenue in Google Analytics 4.
Compare Pinterest campaign performance against other channels by using consistent UTM tagging across all your marketing efforts.
Share standardized Pinterest UTM links across your marketing team to keep campaign tracking consistent and GA4 reports accurate.
Explore more free marketing tools to improve your campaign tracking and analytics.
linkutm gives you UTM building, link shortening, team collaboration, and real-time analytics in one platform. Start free, no credit card required.
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