Calculate customer lifetime value
Estimate the total revenue a customer generates over their relationship with your business. Enter ARPU and average lifespan.
Get your calculation in real time as you type. No need to click a calculate button.
Use accurate metrics to optimize your campaigns and allocate budget more effectively.
Completely free to use. No account, no email, no restrictions.
Use this calculator on desktop, tablet, or mobile. Runs entirely in your browser.
Type your avg revenue per user into the input field.
Type your avg customer lifespan (months) into the second field.
Your customer lifetime value is calculated instantly and displayed below the inputs.
This free tool works with no account and covers the basics. A free linkutm plan keeps everything free and adds editable codes, scan tracking, and full analytics. No credit card required.
Editable codes, scan tracking, and analytics are included on the free plan. Your own domain, logo, frames, and team seats come with a paid plan when you need them.
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See how marketing teams use this tool in real campaigns.
Calculate your customer lifetime value across different campaigns to identify top performers and optimize your ad budget allocation.
Compare customer lifetime value across Google Ads, Facebook, LinkedIn, and other channels to find your most cost-effective marketing platform.
Use your customer lifetime value data to forecast future campaign costs, set realistic budgets, and justify marketing spend to stakeholders.
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