Calculate your customer acquisition cost
Find out how much it costs to acquire each new customer. Enter total marketing spend and new customers acquired.
Get your calculation in real time as you type. No need to click a calculate button.
Use accurate metrics to optimize your campaigns and allocate budget more effectively.
Completely free to use. No account, no email, no restrictions.
Use this calculator on desktop, tablet, or mobile. Runs entirely in your browser.
Type your total marketing spend into the input field.
Type your new customers acquired into the second field.
Your customer acquisition cost is calculated instantly and displayed below the inputs.
This free tool works with no account and covers the basics. A free linkutm plan keeps everything free and adds editable codes, scan tracking, and full analytics. No credit card required.
Editable codes, scan tracking, and analytics are included on the free plan. Your own domain, logo, frames, and team seats come with a paid plan when you need them.
Free plan available. No credit card required.
See how marketing teams use this tool in real campaigns.
Calculate your customer acquisition cost across different campaigns to identify top performers and optimize your ad budget allocation.
Compare customer acquisition cost across Google Ads, Facebook, LinkedIn, and other channels to find your most cost-effective marketing platform.
Use your customer acquisition cost data to forecast future campaign costs, set realistic budgets, and justify marketing spend to stakeholders.
Explore more free marketing tools to improve your campaign tracking and analytics.
linkutm gives you UTM building, link shortening, team collaboration, and real-time analytics in one platform. Start free, no credit card required.
Free plan available. No credit card required. Cancel anytime.