Information Articles and Insights

The Anatomy of a UTM Tag: What Each Parameter Actually Does Count the UTM parameters you use. Five, probably. Now […]...

How long does it take to make one mistake in a UTM link? About four seconds. How long to make […]...

You built a UTM link. It took eleven seconds. So why does your agency need a documented process for the […]...

What Makes a Good UTM Creator? 5 Features to Look for Beyond Basic Tagging A teammate sent me a link […]...

Campaign URL Builder: Why Two People Tag the Same Link Two Different Ways Two people on your team tag the […]...

Directory links are the catalogued links your team can actually find. How to build a searchable link directory, the eight fields of a link record, and...

One URL, Ten Campaigns: Managing Organization URL Consistency How many different versions of your pricing page URL are live right […]...

Links Organization: A Link Taxonomy Framework for Campaign, Channel, and Owner Pick a campaign link your team published six months […]...

Link Manager vs Spreadsheet: 6 Signs Your Team Has Outgrown Manual Link Tracking Every marketing team I have worked with […]...

Digital Marketing Tools: 14 Categories and What Each Does How many tabs do you have open right now? For most […]...

A customer of mine ran a stall at a food market last spring. Big printed sign, QR code in the […]...

Long URLs vs Short URLs: Real Examples and When Each One Wins Ever pasted a campaign link into a WhatsApp […]...

Amazon URL Shortener: How to Shorten Amazon Links Without Killing Your Tag Have you ever pasted an Amazon product link […]...

How Marketo UTM Tracking Actually Works (And Where It Silently Breaks) Your Marketo instance has 40,000 people in it. Ask […]...

Someone scans your poster. The camera buzzes. Nothing opens. I’ve had this exact complaint from three different customers, and every […]...

How many campaign plans have you written that nobody opened again after launch day? I’ve written plenty. Early on at […]...

Best Social Media for YouTubers: 7 Platforms Ranked by What They Actually Pay How many hours a week do you […]...

Standard vs Enhanced Ecommerce Tracking: The Real Difference Your store did 412 orders last month. You know that number cold. […]...

Ever clicked a link, landed on a countdown page with three ads, waited five seconds, hit “skip”, then got another […]...

Most articles sell you on short links. I want to do the opposite. I want to show you what goes […]...

QR Code Smallest Size: How Small Can You Actually Go? Ever printed 5,000 flyers, then discovered the QR code won’t […]...

Your click tracker charges you monthly. It adds a hop before every landing page. And last week it got one […]...

How to Shorten LinkedIn URL for Resume You finished your resume. Everything fits on one page. Then you paste your […]...

How to Use Analytics to Improve Marketing Campaigns: 7 Signals, 7 Fixes Your campaign report is open. The numbers are […]...

Google Analytics Campaign URL Builder Help: Making Sense of the UTM Fields You opened the Google Analytics Campaign URL Builder […]...

The Most Scalable Advertising Platforms for Affiliate Campaigns in 2026 Have you ever found an affiliate offer that finally converts, […]...

Data Analytics for Political Campaigns: How to Track Every Voter Touchpoint You’re running a campaign across six channels at once. […]...

Affiliate Link Tracking Software: How It Actually Works Have you ever paid a partner a commission and had no way […]...

The 7 Best Tools for Unified Analytics in Paid Social Campaigns (2026) You run ads on Meta, TikTok, and LinkedIn. […]...

How to Set Up Server-Side Tagging and Get Your Server Tag You already decided to go server-side. Good. Now you […]...

B2B Healthcare Campaign Analytics Dashboards: What to Track and How to Trust the Data How much of your last quarter’s […]...

Food Marketing Campaign Lift Measurement With an AI Analytics Platform You ran a big food campaign. Sales went up 12% […]...

The Real Cost of Using a Free URL Shortener for Marketing You grabbed a free URL shortener because it took […]...

Does Your URL Shortener Affect SEO? (The Real Answer in 2026) A URL shortener does not hurt your SEO in […]...

How to Track Traffic From Website Updates: New Pages, CTAs, and Campaigns You shipped a batch of website updates last […]...

utm.io vs linkutm: Which UTM Tool Gives You More for Less? You already tag your campaign links. You already have […]...

How to Migrate from Bitly to a UTM-Focused Link Tool You’ve decided to leave Bitly. Maybe Bitly’s pricing pushed you […]...

You shortened a link on Bitly’s free plan. You shared it. It got clicks. Then you opened Bitly to see […]...

How to Create a UTM Naming System for Multi-Brand Companies Managing one brand’s UTM links is already a chore. Now […]...

You shipped the test. Variant A had the blue button, variant B had the green one. Two weeks later your […]...

How to Use UTM Parameters in HubSpot Campaigns Your HubSpot dashboard says a lead came from “Email Marketing.” GA4 swears […]...

Facebook Ad Tracking: The UTM Setup Most Teams Get Wrong Your Facebook Ads Manager says 40 purchases. GA4 says 12. […]...

How to Track SMS Marketing Campaigns With UTM Parameters Your last text blast got a 25% click rate. Amazing, right? […]...

How to Use UTM Parameters for Podcast Sponsorships and Guest Slots You drop $4,000 on a host-read ad. The episode […]...

How to Add UTM Parameters to Klaviyo Email Flows and Campaigns Your abandoned cart flow is quietly printing money. Then […]...

How to Track TikTok Ads with UTM Parameters in GA4 You spent the budget. The ad pulled clicks. Then you […]...

Google Ads Conversion Tracking When the Conversion Happens on a Different Domain A shopper clicks your ad. They land on […]...

How to Get Free Instagram Followers by Tracking What Actually Works You typed “free instagram followers” into Google. I know […]...

How to Track Free Tool Traffic and Convert It With UTM Links Your free tool is working. The calculator, the […]...

UTM Tracking for SaaS: Track Trial Signups by Channel Your GA4 dashboard says 47 trial signups came from “social” last […]...