Information Articles and Insights

Food Marketing Campaign Lift Measurement With an AI Analytics Platform You ran a big food campaign. Sales went up 12% […]...

The Real Cost of Using a Free URL Shortener for Marketing You grabbed a free URL shortener because it took […]...

Does Your URL Shortener Affect SEO? (The Real Answer in 2026) A URL shortener does not hurt your SEO in […]...

How to Track Traffic From Website Updates: New Pages, CTAs, and Campaigns You shipped a batch of website updates last […]...

utm.io vs linkutm: Which UTM Tool Gives You More for Less? You already tag your campaign links. You already have […]...

How to Migrate from Bitly to a UTM-Focused Link Tool You’ve decided to leave Bitly. Maybe Bitly’s pricing pushed you […]...

You shortened a link on Bitly’s free plan. You shared it. It got clicks. Then you opened Bitly to see […]...

How to Create a UTM Naming System for Multi-Brand Companies Managing one brand’s UTM links is already a chore. Now […]...

You shipped the test. Variant A had the blue button, variant B had the green one. Two weeks later your […]...

How to Use UTM Parameters in HubSpot Campaigns Your HubSpot dashboard says a lead came from “Email Marketing.” GA4 swears […]...

Facebook Ad Tracking: The UTM Setup Most Teams Get Wrong Your Facebook Ads Manager says 40 purchases. GA4 says 12. […]...

How to Track SMS Marketing Campaigns With UTM Parameters Your last text blast got a 25% click rate. Amazing, right? […]...

How to Use UTM Parameters for Podcast Sponsorships and Guest Slots You drop $4,000 on a host-read ad. The episode […]...

How to Add UTM Parameters to Klaviyo Email Flows and Campaigns Your abandoned cart flow is quietly printing money. Then […]...

How to Track TikTok Ads with UTM Parameters in GA4 You spent the budget. The ad pulled clicks. Then you […]...

Google Ads Conversion Tracking When the Conversion Happens on a Different Domain A shopper clicks your ad. They land on […]...

How to Get Free Instagram Followers by Tracking What Actually Works You typed “free instagram followers” into Google. I know […]...

How to Track Free Tool Traffic and Convert It With UTM Links Your free tool is working. The calculator, the […]...

UTM Tracking for SaaS: Track Trial Signups by Channel Your GA4 dashboard says 47 trial signups came from “social” last […]...

UTM Not Showing in GA4? The 6 Errors That Break Your Tagged Campaigns You tagged every link. Source, medium, campaign, […]...

How to Build a Simple UTM Campaign Report in GA4 (Without a Data Analyst) You tagged every link. You sent […]...

How to Track Google Ads Traffic When gclid and UTM Both Exist Your Google Ads dashboard says 142 conversions. GA4 […]...

How to Track QR Code Campaigns with UTM Parameters Knowing how to track QR code campaigns with UTM parameters comes […]...

How to Track a WhatsApp Marketing Campaign with UTM Links You sent a WhatsApp broadcast to 4,000 contacts. People clicked. […]...

How to Onboard Your Team to UTM Tracking in One Day Your team is about to launch a campaign across […]...

It’s 6pm on a Friday. A client texts: “Why does our Instagram report show traffic from a Google Ads campaign […]...

How to Set UTM Naming Conventions Your Whole Team Will Actually Follow You already wrote the naming convention doc. It […]...

Which Scenario Describes Why an Advertiser Should Implement Consent Mode? Every few weeks a marketer asks me some version of […]...

Server-Side Tagging in 2026: What It Is and Why It Matters Your GA4 numbers keep shrinking. Not because your campaigns […]...

Google Analytics Consent Mode News: What the June 15, 2026 Update Means for Your Tracking Your GA4 numbers are about […]...

How to Structure Keyword Campaigns Across Channels You picked the keywords. You built the ad groups. You launched across Google, […]...

Markov Chain Attribution Model: Stop Guessing Which Channels Drive Conversions Your paid search report says Google drove the sale. Your […]...

ROAS vs CPA: The Difference and When to Use Each Two campaigns are running. One reports a 6:1 ROAS. The […]...

How to Bulk Add UTM Parameters to Google Ads (Without Editing Every URL) You have 40 campaigns live. Someone asks […]...

How to Create a UTM Link in Google Analytics (Step-by-Step With a Real Example) You launched a campaign. You shared […]...

How to Create Clean, Shareable Links and Track Performance Last quarter, my team shared 1,247 campaign links across email, paid […]...

How Safari Blocks Google Analytics (And What Actually Works in 2026) Have you ever pulled your GA4 numbers, noticed Safari […]...

Last quarter I helped a fintech client offboard a contractor on a Friday afternoon. HR pulled access from email and […]...

First-Party Data vs Third-Party Data: What is the Difference and Why It Matters Now Real talk: half the “first-party data […]...

Performance Marketing on First-Party Data: The Stack I Run in 2026 Your Meta pixel is lying to you. Mine was […]...

First Click vs Last Click Attribution: When to Use Each Model Here’s a question I ask marketers when they tell […]...

Campaign Management Process: 7 Stages for Multi-Channel Marketing You launch a campaign across email, paid social, search, and your blog. […]...

Measuring ROI of PR Campaigns for a Fashion Brand: Sample Trafficking and Newsletters Your brand just landed a dress in […]...

Small Business UTM Strategy: The Minimum Viable Setup That Actually Works Most UTM advice on the internet is written for […]...

UTM Parameters Across Platforms: GA4, Meta, LinkedIn, HubSpot, Mailchimp, Adobe Look, here is the situation most marketing teams I talk […]...

LinkedIn UTM Builder for B2B Campaign Tracking How much of your LinkedIn ad spend can you actually tie back to […]...

Tracking Link vs Tracking URL: 10 Real Examples (And How They Work) Here’s a question that trips up almost every […]...

9 Marketing Campaign Name Examples That Improve Reporting Open your GA4 Campaigns report and you will likely see entries like […]...

How to Add URL Parameters for Accurate Campaign Tracking You launched a campaign across email, Instagram, and Google Ads. The […]...

Services That Shorten Long Internet Links: Where I Actually Use Them in Real Campaigns Look, I run 100+ campaigns a […]...