A ticket code is different from a marketing code: it has to be unique per attendee, checked at the door, and impossible to reuse. Here is how to build one that survives a real queue.
Keep it short, long text forces a denser, harder-to-scan symbol.
0/600This code is static and permanent. To change where it points after printing, .
A ticket code is different from a marketing code: it has to be unique per attendee, checked at the door, and impossible to reuse. Here is how to build one that survives a real queue.
Encode an opaque reference your system can look up, made individually here or in a bulk run from your ticketing list.
Your scanning app marks a reference used on first entry, so a copied or screenshotted ticket cannot get a second person in.
Encode a random reference, never a name or email, so a ticket that ends up photographed and posted exposes nothing.
A short reference makes a sparser pattern that decodes quickly at high contrast, even under dim doorway light on a scratched screen.
Encode an opaque reference, a random string or a UUID your system can look up, rather than a name, an email, or a sequential number. Sequential numbers are trivially guessable, and personal data printed into a code that ends up on social media is a data protection problem you do not need.
Every attendee needs their own reference. For a handful of tickets you can make them individually here; for hundreds you want a bulk run from a list, generated against the reference your ticketing or booking system already stores.
The code proves nothing on its own, the check happens when your scanning app looks the reference up and marks it used. Without that step a photograph of one ticket admits an unlimited number of people, which is how most ticket fraud at small events actually happens.
Doors are dim, phones are dim, and screens are scratched. Print at 3cm or larger with high contrast, and rehearse scanning both a printed ticket and a phone screen at low brightness before the day. The bottleneck at every event door is the scan that takes four attempts.

It should contain a reference and nothing else. Not the attendee's name, not their email, not their seat, not their order total. All of that belongs in your database, retrieved by the reference at the moment of scanning. Encoding personal data means it can be read by anyone who photographs the ticket, and tickets are photographed and posted constantly. An opaque reference is also shorter, which produces a sparser pattern that scans faster in bad light.
This is the constraint that catches people out. A printed code is permanent; the only place a cancellation or refund can be enforced is in your validation system. If you have no scanning app and no list, you have no way to invalidate a ticket that was refunded, duplicated, or shared. For anything with paid admission, the validation step is not optional, the code is just the pointer.
Free events, RSVPs, internal meetings and open-door sessions rarely need per-ticket uniqueness. There, one shared code linking to a registration or agenda page does the whole job at a fraction of the effort, and headcount comes from the registration form rather than the door. Reserve unique ticket codes for events where a seat has a price or a capacity limit that matters.

Every code on this page is free to make and never expires. A free linkutm plan adds what a printed code cannot do on its own, editing the destination and counting the scans, with no credit card required.
Editable codes, scan tracking, and analytics are included on the free plan. Your own domain, logo, frames, and team seats come with a paid plan when you need them.
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