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Consistent UTMs. Clean Data. Smarter Marketing.

Stop wasting hours in spreadsheets. linkutm helps you create, organize, and track UTM links so your GA4 reports are accurate, campaigns are clear, and your team works faster.

Create your first link
Book a demo

Why Choose linkutm?

Branded Short Links

Build trust with custom short links using your own domain.

Campaign Groups

Organize UTMs by campaign or client for easy tracking.

Team Collaboration

Work together and manage UTM links across your team.

One-Click GA4 Sync

Connect GA4 and track performance.

Tags & Folders

Manage your UTM links with tags and folder structures.

QR Codes

Instantly generate QR codes for any campaign link.

UTM Templates

Save time by reusing pre-set UTM structures for new campaigns.

UTM Rules

Set predefined rules to automatically apply naming.

Perfect for Every Marketing Channel

From IT support and infrastructure to cyber security, connectivity and Managed Contracts we’re here to help.

Email Marketing
Social Media
Paid Advertising
Content Marketing
Website Analytics
Affiliate Programs
Email Marketing
Social Media
Paid Advertising
Content Marketing
Website Analytics
Affiliate Programs
Email Marketing
Social Media
Paid Advertising
Content Marketing
Website Analytics
Affiliate Programs
Email Marketing
Social Media
Paid Advertising
Content Marketing
Website Analytics
Affiliate Programs

Three Simple Steps to Better Tracking

Create a Link

Create

Build UTM parameters with our intuitive form builder. Define sources, mediums, campaigns, and custom parameters in seconds.
Organize

Organize

Build UTM parameters with our intuitive form builder. Define sources, mediums, campaigns, and custom parameters in seconds.

Track

Track

Build UTM parameters with our intuitive form builder. Define sources, mediums, campaigns, and custom parameters in seconds.

Unlock Extra Capabilities

Even More Features

Explore powerful tools that go beyond the basics fine-tune your workflows, improves flexibility, and scale smarter.

Smart Link Management

Effortlessly create, organize, and customize links with tags, folders, and previews for maximum control.
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Precision-Driven Analytics

Track clicks, monitor retention, and uncover insights with exportable reports to optimize performance.
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Team Collaboration Control

Assign roles, set rules, and manage teams seamlessly—collaborate effectively while staying in control.
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Powerful Integrations Hub

Connect with Bitly, APIs, and upcoming integrations like Zapier, Webhooks, and device targeting.
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All-in-One Essentials

Start strong with reliable tools to build, scale, and manage projects—no fluff, just growth.
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Manage All Your Links in One Simple Place

Transform your marketing campaigns with organised, trackable, and branded links. From creation to analysis, every link in your campaign is centralised, measurable, and professional.

Start with control. Not confusion.

Centralise all your marketing links, track performance, and maintain brand consistency all in one place. No more scattered spreadsheets or broken tracking.

  • Create branded short links instantly
  • Bulk link generation with CSV import
  • Auto-expire links based on campaign duration
  • QR code generation for offline campaigns
Simplifies Your Link Management

How linkutm Streamlines Your UTM Creation

From campaign planning to link deployment, every UTM parameter is standardised, consistent, and error-free. Plan, template, generate, and deploy all in one place.

Start with templates. Not repetition.

Build reusable UTM templates for different campaign types, maintain naming consistency, and ensure accurate tracking across all marketing channels.
  • Pre-built templates for common campaigns
  • Custom template creation with saved parameters
  • Template sharing across team members
  • Auto-validation to prevent tracking errors
Your UTM Creation

How linkutm Organises Your Tracking Parameters

Every UTM parameter is structured, validated, and ready for analysis. Source, medium, campaign, content, and term all managed systematically for perfect tracking.

Start with structure. Not guesswork.

Define parameter values once, reuse across campaigns, and maintain consistent tracking taxonomy that makes sense to your entire team.
  • Predefined parameter libraries
  • Custom parameter validation rules
  • Auto-complete for consistent naming
  • Parameter usage analytics and insights
Organises Your Tracking Parameters

How linkutm Enforces Your Campaign Standards

Maintain brand consistency and tracking accuracy with automated rules. Every UTM follows your guidelines, preventing errors before they impact your data.

Start with standards. Not mistakes.

Set up naming conventions, validation rules, and approval workflows that ensure every campaign link meets your quality standards automatically.
  • Automated naming convention enforcement
  • Required parameter validation
  • Campaign approval workflows
  • Rule violation alerts and suggestions
Enforces Your Campaign Standards

How linkutm Coordinates Your Marketing Team

From individual contributors to campaign managers, every team member has the right access, clear responsibilities, and collaborative tools for successful campaign execution.

Start with collaboration. Not silos.

Assign roles, manage permissions, and track team activity across all campaigns. Keep everyone aligned while maintaining security and accountability.
  • Role-based access control
  • Team workspace organisation
  • Activity tracking and audit logs
  • Collaborative campaign planning
Coordinates Your Marketing Team

How linkutm Connects Your Data Pipeline

Seamless integration with Google Analytics 4 ensures your UTM data flows perfectly into your analytics dashboard. Track, measure, and optimise with complete data accuracy.

Start with integration. Not data gaps.

Connect your UTM campaigns directly to GA4, automatically validate tracking setup, and ensure every click is properly attributed in your analytics reports.
  • One-click GA4 integration setup
  • Real-time tracking validation
  • Campaign performance dashboard
  • Attribution model compatibility
Connects Your Data Pipeline

How linkutm Strengthens Your Brand Presence

Use your own domain for short links and maintain brand trust across all marketing touchpoints. Professional, secure, and completely branded link experience.

Start with branding. Not generic links.

Set up custom domains for link shortening, maintain brand consistency, and build trust with your audience through professional-looking campaign URLs.
  • Custom domain configuration
  • SSL certificate management
  • Branded link analytics
  • Domain health monitoring
Strengthens Your Brand Presence

Built for Every Marketing Use Case

Whether you’re tracking blog posts or managing enterprise campaigns, linkutm adapts to your workflow.

Content Marketing

Blog Article Tracking

Track which blog posts drive the most traffic and conversions. Understand content ROI.

Track Medium, LinkedIn, and guest posts
SaaS

SaaS Product CTAs

Monitor which CTAs and features drive trial signups and conversions.
Track demo requests, free trials, pricing clicks
E-commerce

Ecommerce Campaigns

Track product launches, seasonal sales, and promotional campaigns.
Black Friday, product launches, email promos
E-commerce

Social Media Posts

Measure the impact of organic and paid social media efforts.

LinkedIn, Twitter, Facebook, Instagram campaigns
Partnerships

Affiliate & Influencer

Track performance of affiliate partners and influencer campaigns.
Partner links, influencer campaigns, referrals
Email Marketing

Email Newsletters

Understand which email campaigns drive the most engagement.
Weekly newsletters, drip campaigns, announcements
Events

Event Promotion

Track registrations and attendance from various promotional channels.
Webinars, conferences, virtual events
Paid Ads

PPC Campaigns

Create consistent tracking for Google Ads, Facebook Ads, and more.
Search ads, display ads, retargeting campaigns

Simple, Transparent Pricing

Start free, scale as you grow. No hidden fees, no long-term contracts.

Free

The most generous free plan on the market

$0

Get started free

Core features included

  • 25 Links/Mo
  • 25 QR Codes/Mo
  • 1K Clicks Links/Mo
  • 1 Project
  • 0 Custom Domain
  • 3 UTM Templates
  • 1 User
  • 30days Analytics Retention
  • UTM Builder
  • Chrome Extension
  • Bulk Import

Personal

Built for solo creators who love smart, simple tools.

$9

Get started

Everything in Free, plus new upgrades

  • 250 Links/Mo
  • 250 QR Codes/Mo
  • 10K Clicks/Mo
  • 1 Project
  • 1 Custom Domain
  • 10 UTM Templates
  • 1 User
  • 1 Year Analytics Retention
  • UTM Rules
  • Export Data Via CSV
  • Dynamic Variables
  • Most Popular

Growth

All the power you need to scale your campaigns fast.

$29

Get started

Everything in Personal, plus new upgrades

  • 1500 Links/Mo
  • 1500 QR Codes/Mo
  • 50K Clicks per month
  • 5 Projects
  • 3 Custom Domains
  • 25 UTM Templates
  • 3 Users
  • 3 Year Analytics Retention
  • Dynamic Variables
  • 500 Password Protection
  • Link Expiration

Agency

Manage multiple brands without breaking a sweat.

$79

Get started
Everything in Growth, plus new upgrades
  • 3500 Links/Mo
  • 3500 QR Codes/Mo
  • 100K Clicks per month
  • 15 Projects
  • 10 Custom Domains
  • 50 UTM Templates
  • 5 Users
  • 5 Year Analytics Retention
  • Deep Links (Coming Soon)
  • 2000 Password Protection
  • Link Cloaking (Coming Soon)

Free

The most generous free plan on the market

$0

Get started free

Core features included

  • 25 Links/Mo
  • 25 QR Codes/Mo
  • 1K Clicks Links/Mo
  • 1 Project
  • 0 Custom Domain
  • 3 UTM Templates
  • 1 User
  • 30days Analytics Retention
  • UTM Builder
  • Chrome Extension
  • Bulk Import

Personal

Built for solo creators who love smart, simple tools.

$ 0

20% off

Get started

Everything in Free, plus new upgrades

  • 250 Links/Mo
  • 250 QR Codes/Mo
  • 10K Clicks/Mo
  • 1 Project
  • 1 Custom Domain
  • 10 UTM Templates
  • 1 User
  • 1 Year Analytics Retention
  • UTM Rules
  • Export Data Via CSV
  • Dynamic Variables
  • Most Popular

Growth

All the power you need to scale your campaigns fast.
$ 0

20% off

Get started

Everything in Personal, plus new upgrades

  • 1500 Links/Mo
  • 1500 QR Codes/Mo
  • 50K Clicks per month
  • 5 Projects
  • 3 Custom Domains
  • 25 UTM Templates
  • 3 Users
  • 3 Year Analytics Retention
  • Dynamic Variables
  • 500 Password Protection
  • Link Expiration

Agency

Manage multiple brands without breaking a sweat.
$ 0

20% off

Get started
Everything in Growth, plus new upgrades
  • 3500 Links/Mo
  • 3500 QR Codes/Mo
  • 100K Clicks per month
  • 15 Projects
  • 10 Custom Domains
  • 50 UTM Templates
  • 5 Users
  • 5 Year Analytics Retention
  • Deep Links (Coming Soon)
  • 2000 Password Protection
  • Link Cloaking (Coming Soon)

Enterprise

Custom-built for big teams with bigger ambitions.Custom-built for big teams with bigger ambitions.
Contact Us
  • Custom no. users
  • Unlimited links
  • Unlimited tracked links/mo
  • Custom analytics retention
  • Custom no. domains
  • SSL Certificates
  • UTM Builder
  • UTM Templates
  • Chrome extension
  • UTM rules
  • QR codes
  • API access

All plans include 14-day free trial • No hidden fees • Cancel anytime

  • Secure Payments
  • 99.9% Uptime
  • Password protected

Packed with features marketers love. Want to explore more?

Start tracking like a pro with our 14-day free trial. No credit card required.
Explore pro risk free

Frequently Asked Questions

What is a UTM link, and why should I care?

UTM links help you track where your traffic comes from like campaigns, platforms, or emails so you actually know what’s working (and what’s not).

Not at all. Anyone running campaigns, from founders to freelancers to full agencies, can use this tool to build cleaner, smarter tracking links.
Yes! You can invite your team, assign roles, create templates, and work together without stepping on each other’s links. Total alignment.

Nope. If you can copy and paste a link, you’re good. We’ve built it to be ridiculously simple but powerful enough for pros.

They’re safe. You can import, edit, or upgrade your existing links using our platform or just start fresh. Totally up to you.

Our free tier has generous limits, and premium plans scale up to millions of links per month. So you’re covered, whether you’re solo or enterprise.
Yes! Add your own branded domain(s) to make every link trustworthy and on-brand. You can even use different domains per campaign or client.

Absolutely. We take privacy seriously and follow strict GDPR, HIPAA, and SOC 2 Type II standards your data is always protected.

  • Takes Just 3 Minutes

Start tracking your traffic Like a pro

Stop guessing which campaigns work. Get the insights you need to optimize your marketing and grow your business.

Create your first link
Book a demo
All plans include 14-day free trial • No credit card required • Cancel anytime