With linkutm’s free UTM link builder, you can create clean, trackable URLs for all your marketing campaigns, from Facebook Ads and Google Ads to email marketing, affiliates and more.
A UTM link is a normal website URL with extra tags added at the end. These tags (called UTM parameters) help you track where your website visitors are coming from for example, from Facebook, Google Ads, email newsletters or affiliate links.
In simple words, a UTM link helps you see which marketing effort actually brings traffic and conversions to your website.
Our UTM link builder adds these tags for you so you do not have to write them manually.
Here’s a simple example:
Normal link:
https://linkutm.com//
UTM link:
https://linkutm.com//?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale
When someone clicks this UTM link, tools like Google Analytics (GA4) can tell you that the visitor came from your Facebook summer sale campaign.
If you try to add UTM parameters by hand, it is easy to make mistakes in spelling, spacing or structure. A free UTM builder like linkutm makes sure your:
URLs are formatted correctly
UTM parameters stay consistent across campaigns
Links are ready to track in GA4 and other analytics tools
This keeps your campaign reporting clean and reliable.
Manually writing these UTM tags every time can be confusing and prone to mistakes. That is where the linkutm UTM builder tool helps.
With our free UTM link builder, you can:
Quickly create clean, trackable UTM links
Avoid errors in your campaign URLs
Save time and keep all campaigns organized
Track marketing performance easily in Google Analytics and other tools
It is free, simple to use and helps marketers, social media managers and businesses understand which channels give them the best results.
UTM stands for Urchin Tracking Module, created by Google’s early analytics system. It works by adding small bits of data (called parameters) to your URLs.
When a user clicks on a UTM link, Google Analytics reads these tags and saves the information — such as the traffic source, medium, and campaign — so you can see it later in your reports.
This way, you can find out:
Which social post got the most clicks
Which ad campaign brought more sales
Which email newsletter drove traffic
Which influencer link converted best
For example, if you run ads on Instagram and LinkedIn, UTM links can show which platform gave you more visitors and conversions.
There are five main UTM parameters you can use in your links.
| Parameter | Example Value | Description |
|---|---|---|
| utm_source | facebook, google, newsletter | Identifies where the traffic is coming from (the platform or website). |
| utm_medium | cpc, email, social | Describes the type of traffic, such as paid ads, organic posts, or email. |
| utm_campaign | summer_sale, launch_offer | Helps track a specific campaign, promotion, or event. |
| utm_term | buy+diamond+rings | Used mainly for paid search campaigns to identify keywords. |
| utm_content | banner_ad, video_ad | Used to differentiate different creatives or ads in the same campaign. |
Example UTM link with all parameters:
https://finegrowndiamonds.com/?utm_source=google&utm_medium=cpc&utm_campaign=diwali_offer&utm_term=lab+grown+diamond+rings&utm_content=text_ad
You do not need any technical knowledge. Just follow these steps in our online UTM link builder:
Enter your Website URL (the landing page).
Add your Campaign Source (e.g., facebook, google, email).
Add your Campaign Medium (e.g., social, cpc, newsletter).
Add your Campaign Name (e.g., summer_sale).
(Optional) Add Term and Content for more details.
Click Generate UTM Link.
Your complete UTM tracking link will appear instantly. With linkutm you can:
Copy your UTM link
Shorten it using our short link feature
Save it for future campaigns inside your linkutm account
This makes linkutm not just a free UTM builder, but also a simple campaign tracking workspace.
Let’s say you’re running a Facebook ad to promote your new jewelry collection.
Website URL: https://linkutm.com//book-a-demo
Source: facebook
Medium: social
Campaign Name: demo_book
Your final UTM link will look like this:
https://linkutm.com//book-a-demo?utm_source=facebook&utm_medium=social&utm_campaign=demo_book
When someone clicks on this link, Google Analytics will show traffic under:
Source: Facebook
Medium: Social
Campaign: New Collection
Now you’ll know exactly how your Facebook ad performed compared to your Google Ads or email campaigns.
You can repeat the same process for Google Ads, newsletters, WhatsApp broadcasts, influencers and more using the same Google UTM link builder.
When you build links with a UTM builder instead of plain URLs, you get clear benefits:
Know what works: See which platforms drive the most visitors and sales.
Save time: Generate links instantly with the linkutm Builder.
Improve ROI: Spend money only where results are proven.
Organize campaigns: Keep naming consistent across all your marketing channels.
Easy to analyze: Connect your UTM data with GA4, Google Looker Studio, or Excel reports.
Always use lowercase in UTM parameters (to keep reports clean).
Avoid using spaces or special symbols – use hyphens or underscores instead.
Be consistent with naming (e.g., always use “social” not “Social”).
Don’t overuse too many tags — stick to what’s relevant.
Save all your campaign links in a spreadsheet or your linkutm account for future use.
If you follow these best practices with a consistent UTM link builder tool, your reports in GA4, Looker Studio and Excel will stay clean and easy to understand.
Always free UTM builder for creating basic UTM links
Simple, clean interface that marketers can use without any training
Built-in options to convert to lowercase and replace spaces automatically
Works for all channels, including social, search ads, email, affiliates and influencers
Part of the larger linkutm platform for managing, shortening and tracking links at scale
If you just need a quick free UTM link builder, you can use this page without signup.
If you want to manage hundreds of links and campaigns, you can create a linkutm account in the next step.
A UTM link builder is a simple tool that adds UTM parameters like source, medium and campaign to your URLs. Instead of typing them manually, you fill a small form and the tool creates a ready-to-use UTM tracking link.
Yes, you can use this free UTM builder without paying and without logging in. Just enter your URL and campaign details, and copy your UTM link. If you want advanced features like link management and analytics, you can create an account.
Any marketer, founder, agency or creator who runs campaigns should use a UTM link builder. It helps you know which ad, post, email or influencer is actually sending traffic and conversions.
No, you can use UTM links with any analytics platform that can read URL parameters. However, most people use a UTM link builder together with Google Analytics 4, Looker Studio or other reporting tools.