The fastest way for an agency to run branded short links for every client is to connect each client's own domain inside its own workspace, then shorten all of that client's campaign links onto it. This replaces generic bit.ly URLs that read as spam on a client's brand. This page shows the exact setup in linkutm.
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You post a campaign for a premium client and the link says bit.ly/3xK9qZa. The client spent years building their name, and the most visible URL in their ad belongs to someone else. Recipients have learned to hesitate before random shortener links, so some of them simply do not click.
The obvious fix is a branded domain per client, but agencies hit a wall here. Ten clients means ten short domains, and most shortener plans price each extra domain like a luxury. So agencies end up juggling separate accounts, separate logins, and separate invoices for every brand they manage.
Meanwhile the links themselves scatter. Client A's short links live in one account, Client B's in another, and nobody can answer a simple question like which client links got clicked this week without logging in five times.
The same campaign link, generic versus branded
| Link style | Example | What the audience reads |
|---|---|---|
| Generic shortener | bit.ly/3xk9qza | unknown destination, possible spam |
| Client branded domain | go.clientbrand.com/spring-sale | the client's own site, safe to click |
Set up one workspace per client before touching any domains. Each workspace holds that client's links, domain, templates, and analytics behind its own wall.
This is what lets one agency account serve many brands. Your team switches between clients in one click, but the links themselves never share a list. A short link created for Client A physically cannot end up in Client B's campaign.
You get one login for the whole agency and a clean container waiting for each client's domain.
Inside each workspace, add the client's short domain. Most clients use a subdomain like go.clientbrand.com or a short spare domain they already own. Adding it takes one DNS record on the client's side.
linkutm handles the SSL certificate for the domain, so every short link resolves over https without the client's IT team doing anything. No certificate renewals to remember, no browser warnings on campaign day.
Once the DNS record is live, the workspace shows the domain as connected and every new link in it can use the client's name.
A branded short link is only as useful as the UTM parameters behind it. Build the long destination URL in the UTM builder inside the client's workspace, using that client's naming rules and templates.
This keeps the two halves of the job together. The short link carries the client's brand on the outside, and the parameters carry clean attribution on the inside.
If you want to test a parameter set first, the free UTM builder tool works without an account. You end up with a tagged URL that is ready to shorten in the next step.
Shorten the tagged URL onto the client's domain and write the slug by hand instead of accepting a random string. go.clientbrand.com/spring-sale tells the reader where they are going. A string of random characters tells them nothing.
Readable slugs matter most where the URL is visible: print, podcast reads, social bios, offline screens. People type what they can remember.
Every campaign link now shows the client's own name in the channel, and the messy UTM string stays hidden behind it.
Each workspace tracks its branded links in real time: clicks, countries, devices, and referrers, scoped to that client alone.
Because the workspace belongs to one client, you can let the client see live link analytics inside their own workspace instead of sharing GA4 access or emailing screenshots. They watch their own campaign, and they never see another brand's numbers.
During a launch, both you and the client can see clicks arriving on the branded links within minutes of the first post.
Parameters behind a branded short link for a client social push
| Parameter | Value |
|---|---|
| utm_source | |
| utm_medium | social |
| utm_campaign | holiday_launch_2026 |
| utm_content | story_swipe_up |
A link on the client's own domain borrows the trust the client already built. Readers click a name they know at a higher rate than a shortener they do not.
One workspace per domain means the agency runs every brand from a single account, so adding a client is a workspace and a DNS record, not a new subscription.
SSL handled by the platform removes the one technical step that usually stalls branded domains at the client's IT queue.
Client-scoped analytics turn the short links into a reporting surface. The client watches their own numbers live, and the agency stops exporting screenshots.
Putting several clients' links on one agency-owned short domain. The links work, but every URL advertises the agency instead of the client, and moving a client off it later breaks their old links.
Accepting random slugs on branded links. The domain earns the trust and the random string spends it. Write slugs a human can read and repeat.
Using the client's root domain instead of a subdomain. The root is busy running their website. A subdomain like go.clientbrand.com keeps the shortener out of their web team's way.
Shortening untagged URLs. A branded link without UTM parameters looks good in the post and vanishes in GA4. Tag first, then shorten.
No. One agency account can hold a separate workspace per client, and each workspace connects that client's own domain. The agency keeps one login and one invoice while every client keeps their own brand on their links.
One DNS record, usually a CNAME on a subdomain like go.clientbrand.com pointing at linkutm. SSL is issued for them after that. Most client IT teams finish it in a few minutes, and nothing on their website changes.
Links that show a recognizable brand consistently earn more clicks than generic shortener domains, because readers can see where the link goes before they commit. The effect is strongest in channels where users are wary of spam, like email, SMS, and social replies.
The links live on the client's own domain, so the client keeps what matters. Because their links sit in their own workspace, handover is contained, and no other client's data is involved in the offboarding.
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