The fastest way for an agency to keep client links separate is a client link management tool built on workspaces, one per client, with role-based access deciding who can edit what. This removes the shared account where every client's links pile into one long list. This page shows the exact setup in linkutm.
Free plan available. No credit card required.
Most agencies run all client links out of one shared shortener account. Every link for every client sits in the same list, sorted only by date. Finding anything means scrolling or guessing search terms.
The bigger risk is editing. An intern updating a destination for Client A can just as easily change a live link for Client B, because both sit two rows apart in the same view. There is no wall between accounts, only attention.
Access is all or nothing too. A freelancer brought in for one retainer can see every client you have, including the two that compete with each other. When they leave, you change the shared password and hope nothing was copied out.
One shared account vs one workspace per client
| Task | Shared account | Dedicated workspaces |
|---|---|---|
| Find last quarter's links for one client | Scroll a list of 900 mixed links | Open that client's workspace |
| Give a freelancer access | They see every client | Editor role in one workspace only |
| Client asks how links performed | Filter, export, clean up | Open their workspace dashboard |
Create a workspace for each client account. A workspace is a sealed container that holds that client's links, templates, and analytics. Nothing inside it is visible from any other workspace.
Name workspaces after clients, not campaigns or channels. A campaign ends in six weeks, but the client account can run for years, and the workspace is the account's permanent home.
When this is done, your link list stops being one long feed. Opening a workspace shows one client's links and nothing else, so the search problem disappears before you write a single new link.
Give each team member a role in each workspace they actually work on: admin, editor, or viewer. Account managers get editor access to their own clients. The agency owner gets admin everywhere. Nobody gets access they do not need.
This is the piece a shared login can never give you. A freelancer on one retainer gets editor access to that single workspace. They cannot open, edit, or even see any other client, and removing them later takes one click instead of a password reset for the whole team.
You get an access list you can read out loud on a client call: exactly who can touch this account, and at what level.
From now on, build every tagged link with the UTM builder inside the client's workspace. The link is saved to that client from the moment it exists, so nothing lands in a personal spreadsheet or a mixed list.
If you want to test a parameter set first, the free UTM builder tool works without an account. It is a quick way to sanity check a convention before you commit it to a client workspace.
Each saved link keeps its full history. Six months later, the answer to which link ran in the March push is a ten second search inside one workspace.
Save each client's recurring campaign patterns as shared templates inside their workspace. A monthly email, a year-round paid push, a quarterly promo. The source, medium, and campaign format sit in the template already filled in.
Templates live inside the workspace, so Client A's conventions never bleed into Client B's links. A new hire picks the template and changes one value instead of asking how this client tags things.
New links come out matching the client's history, which keeps their reports readable month over month.
Every workspace has its own analytics view showing clicks, countries, devices, and referrers for that client's links only. There is no cross-client filtering step because other clients' data never enters the view.
Before a status call, open the client's workspace and read the numbers as they are. You cannot paste the wrong client's chart into a deck when the dashboard only contains one client.
You get a live, per-client picture of every link the moment traffic starts hitting it.
Example link built inside a client workspace
| Parameter | Value |
|---|---|
| utm_source | |
| utm_medium | paid_social |
| utm_campaign | march_launch_2026 |
| utm_content | story_poll |
Separation is structural, not behavioral. Links physically cannot mix across workspaces, so nobody has to remember to be careful in a shared list.
Role-based access limits blast radius. An editor in one workspace cannot break, or even see, another client's links.
Links saved at creation build a searchable history per client, which is what a shared spreadsheet loses every time someone forgets to log a link.
Per-workspace analytics mean report prep starts from data that is already scoped to the right client, cutting out the export and filter steps.
Creating workspaces by channel instead of by client. A paid social workspace shared by ten clients recreates the exact mixing problem you set out to fix.
Giving everyone admin because it is faster on day one. The first wrong edit to a live client link costs more than the five minutes role setup takes.
Leaving old links in the shared account instead of moving them. Half the history in one place and half in another means every audit takes twice as long.
Forgetting to remove access when a contractor rolls off. Roles only protect you if the access list matches who is actually on the account.
It is a link manager built for agencies that keeps each client's links, tracking parameters, and analytics in a separate container. In linkutm that container is a workspace, and role-based access controls who on your team can view or edit each one.
Yes. Add them as an editor or viewer in that single client's workspace. They can work on that account but cannot see any other client, and you can remove their access in one click when the project ends.
The workspace keeps the full link history in one place, so handover is clean. You can export what the client needs and remove team access, without touching any other account.
In linkutm, workspaces are how the product is meant to be used, and the free plan lets you try the setup without a credit card. The real cost comparison is the hours a shared list burns on searching, filtering, and fixing wrong edits.
Free plan available. No credit card required.
