The fastest way for an agency to handle client reporting without GA4 access is to give each client a viewer role inside their own linkutm workspace. The client sees live link analytics for their campaigns, and you never hand over a GA4 login or export another screenshot deck. This page shows the exact setup in linkutm.
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Clients want to see numbers between calls. Fair enough, they pay for the campaigns. But the numbers live in GA4, and giving a client GA4 access is where the trouble starts.
A GA4 property is often shared across brands, or wired to the agency's own account structure. One client poking around can see data they should not, change a setting by accident, or just get lost and email you at 9pm asking what engaged sessions means.
So most agencies fall back to screenshots and PDFs. Someone spends Friday morning exporting charts into a deck that is out of date by Monday. The client still feels blind, and the agency still burns hours proving work is happening.
How agencies share numbers today, and what it costs
| Method | Problem |
|---|---|
| Shared GA4 login | Client sees other data, settings at risk |
| Weekly PDF exports | Hours of prep, stale by Monday |
| Ad platform screenshots | No cross-channel view, no clicks context |
| Viewer role in a client workspace | Live numbers, zero prep, scoped to one client |
Set up one workspace that holds only this client's links and analytics. The workspace is the wall. Whatever the client is allowed to see lives inside it, and everything else in your agency account stays out of view.
This matters because the reporting problem is really a scoping problem. GA4 access is risky when one property touches many brands. A workspace is scoped to one client from the start, so there is nothing to leak.
You end up with a clean container where every number on screen belongs to that client, and only that client.
The analytics are only as complete as the links behind them. Build every tagged link for this client inside their workspace with the UTM builder, so each click lands in the dashboard the client will see.
If you want to test a parameter set first, the free UTM builder tool works without an account. Once the convention feels right, save it inside the workspace and use it for real campaigns.
After a few weeks, the workspace holds a full picture of the client's campaigns, which is exactly what they keep asking for.
Now open workspace settings and invite the client's contact with the viewer role. Viewers can see links and analytics, but they cannot create, edit, or delete anything. They cannot touch templates, naming rules, or other members.
This is the piece that replaces GA4 access. The client logs into their own workspace, not your analytics stack. There is no shared password, no permissions audit, and no way for them to wander into another brand's data.
The client gets a login that shows their numbers and nothing else, and you keep full control of the setup.
Walk the client through the dashboard once. Clicks, countries, devices, and referrers, updating live as campaigns run. Show them how to read a campaign's clicks the day it launches instead of waiting for the monthly deck.
This changes the rhythm of the relationship. The 9pm what-is-happening email stops, because the client can answer it themselves in ten seconds.
You get fewer status requests, and the client gets numbers that are hours old at most, not weeks.
Put the client's campaign links on their own branded domain with SSL included. When the client opens their workspace, the links carry their brand, not a generic shortener domain.
This is a small detail with an outsized effect on trust. A client reviewing go.clientbrand.com/spring-offer immediately recognizes their own campaign. A random short domain makes them ask what it is.
The result is a reporting view a client can read without a translator, built from links they recognize on sight.
A campaign link the client sees in their own workspace
| Parameter | Value |
|---|---|
| utm_source | newsletter |
| utm_medium | |
| utm_campaign | loyalty_relaunch_2026 |
| utm_content | hero_button |
The viewer role gives read access without write access, so the client can look at everything and break nothing. That single permission removes the whole reason GA4 sharing is risky.
Workspace scoping means the client can only ever see their own data. There is no filter to configure and no view to misconfigure, the wall is structural.
Real-time data kills the reporting lag. Numbers the client checks themselves at any hour replace decks that were stale on arrival.
Report prep drops to zero because the report is the workspace. The Friday-morning PDF ritual simply has nothing left to do.
Giving the client an editor seat because it was the default. Editors can change links and templates, so always pick viewer for client contacts.
Calling this white label analytics in your pitch. It is not that. It is the client seeing live link analytics inside their own workspace, which is a clearer and more honest story.
Leaving some campaign links outside the workspace. Any link built elsewhere is invisible to the client dashboard, and the client will notice the gap before you do.
Sharing one workspace across two brands owned by the same client. Give each brand its own workspace, or the viewer sees both and the numbers blur together.
Give each client a viewer role inside their own linkutm workspace. They log in and see live clicks, countries, devices, and referrers for their own links only. No GA4 login changes hands.
Viewers can see links and analytics inside the workspace they are invited to. They cannot create, edit, or delete links, and they cannot see any other workspace in your account.
No. The client sees linkutm's own analytics view inside a workspace scoped to them. The point is that they get live numbers without you sharing GA4 access, not that the tool wears your brand.
No. A viewer only sees the workspace they were invited to. Data from every other client workspace stays invisible to them by design.
Free plan available. No credit card required.
