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Free A/B Test URL Generator

Generate tracking URLs for A/B test variants

A/B Test URL Generator

Why Use This Tool

Create unique UTM-tagged URLs for each variant in your A/B tests. Each URL gets a distinct utm_content value so you can track variant performance in GA4.

Variant Tracking

Each URL gets a unique utm_content value (variant-a, variant-b, etc.) for clear performance attribution.

GA4 Compatible

Generated URLs work with Google Analytics 4 for measuring which variant drives more conversions.

Bulk Copy

Copy all variant URLs at once. Ready to plug into your testing tool or campaign.

Consistent Formatting

All variant URLs follow the same naming convention for clean, comparable test data in your analytics.

How It Works

1

Enter your base URL

Paste the landing page URL you want to test.

2

Set the number of variants

Choose 2-5 variants for your A/B test.

3

Copy your variant URLs

Each variant URL is generated with a unique utm_content value. Copy and use in your test.

Free Tool vs linkutm Platform

This free tool covers the basics. The linkutm platform gives you everything you need to scale your campaign tracking.

Feature
Free Tool
linkutm Pro
Variant URL Generation
Up to 5 Variants
Automatic Traffic Splitting
Conversion Tracking
Real-time
Statistical Significance
Auto-calculated
Test History
Unlimited

Use Cases

See how marketing teams use this tool in real campaigns.

Landing Page Testing

Create variant URLs for different landing page versions to measure which one drives more conversions in GA4.

Ad Creative Testing

Generate unique tracking links for each ad creative variant to compare click-through and conversion performance.

Email Subject Line Testing

Tag email variants with unique utm_content values to track which subject line drives more website engagement.

Frequently Asked Questions

Ready to Scale Your Campaign Tracking?

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