UTM links + analyticsUTM Management + Branded Short Links + Analytics

Campaign links your GA4 reports can finally trust.

linkutm enforces your UTM naming rules, brands every short link, and shows clicks in real time, so attribution stops breaking at the spreadsheet stage.

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Book a Demo

Free plan: 25 links a month. No credit card required.

Built for teams like yours

AgenciesSaaSEcommercePerformanceSEOEmailSocialCreatorsTeamsAffiliates

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The Problem

Campaign tracking is broken. You already know it.

Spreadsheet UTMs, inconsistent naming, ugly links that no one trusts. Your tracking stack is held together with duct tape.

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Messy UTM Parameters

Inconsistent naming fragments your GA4 reports. One person types 'facebook', another types 'Facebook', and your attribution data stops adding up.

utm_sourceGA4

facebook✓

Facebook≠

FB≠

Generic Short Links

bit.ly links look like spam and your brand disappears. People hesitate to click, so you lose trust before they reach your page.

bit.ly/x7Kp9

Looks like spam. No brand, no trust.

go.yourbrand.com/sale

Too Many Tools

A spreadsheet for UTMs, a shortener for links, a separate QR tool. Nothing is connected, nothing is enforced, and mistakes slip through.

Sheet

Shortener

Everything in one place

One platform for every link

UTM building, branded links, QR codes, analytics, and the tools your developers want. All in one place.

Build clean UTMs your team can trust

Saved templates and naming rules. No more typos in GA4.

Your domain, not bit.ly

Short links on go.yourbrand.com. SSL included.

Dynamic QR codes

Change the destination after printing. No reprints.

Real-time click data

See clicks, countries, devices, and referrers as they happen.

Workspaces for teams and clients

Role-based access. Shared templates. Clean separation.

Build links from any tab

Right-click any page to make a UTM link in one go.

MCP for AI clients

Plug linkutm into Claude, Cursor, and other MCP clients.

Public API

Create, fetch, and manage links from your own code.

How it works

Three steps to cleaner campaign tracking

A complete workflow to help marketing teams build, organize, and measure every campaign link with confidence.

Build tagged, branded links in seconds

Create UTM-tagged short links with your own branded domain. Pick from saved templates or let convention rules auto-fill your parameters. Every link is clean, consistent, and ready to share.

Branded short links with custom domains
Auto-applied UTM naming conventions

Create your first tracked link

Free plan: 25 links a month. No credit card required.

Features

Built to fix messy campaign tracking

Clean UTMs, branded links, real-time analytics, and shared workspaces. Everything your team needs in one place.

Clean UTMsBranded LinksReal-time AnalyticsTeam WorkspacesGA4-ready

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Free plan available. No credit card required.

“linkutm keeps every campaign link clean and consistent across our whole team. The tracking just works, and our GA4 reports are finally reliable.”

AAkashGTM Expert

UTM Builder

No more typos in GA4. Saved templates and naming rules keep every UTM consistent.

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Branded Links

Drop the ugly bit.ly links. Short links on your own domain, with SSL included.

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Real-time Analytics

Stop guessing. See clicks, countries, and devices as they happen.

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Team Workspaces

Keep clients and teams apart. Role-based access and shared templates.

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Use cases

Built for agencies, SaaS, ecommerce, and more

Run campaigns for clients or grow your own product. linkutm fits the way your team works.

Agencies

Manage links for every client in separate workspaces. Standardize naming and prove campaign results.

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SaaS Companies

Track signups, trials, and feature clicks across every channel. See which campaigns bring your best users.

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Ecommerce

Track product launches, sales, and promos. See which channels and creatives drive the most revenue.

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PPC and Paid Ads

Compare Google Ads, Facebook Ads, and more. Find which platform gives the best return.

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SEO Teams

Track which content and organic pages convert. Tie rankings to real pipeline.

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Email Marketing

Measure clicks and conversions from every newsletter and drip. Know what your list responds to.

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View all use cases

Built to scale

Clean at ten links. Still clean at ten thousand.

Naming conventions are easy on day one. linkutm keeps them enforced as your team, campaigns, and channels multiply.

Every click

Logged in real time with country, device, and OS

Every link

Branded and tagged to your naming rules

Every report

GA4-ready, no typo cleanup required

Sample activity

New click

Bangladesh

Mobile

Android

New sign up

Y****@yourbrand.com

New click

India

Desktop

Windows

New click

Indonesia

Mobile

Android

New sign up

Y****@youragency.com

For developers

Built for builders too.

Use the API, MCP server, Chrome extension, and webhooks to plug linkutm into your stack.

REST API with full link CRUD
MCP server for Claude, Cursor, and other AI clientsComing soon
Chrome extension for one-click UTM buildingAvailable
Webhooks for click eventsComing soon

Get your API key - free

Read the docs

curl -X POST https://api.linkutm.com/v1/links \
  -H "Authorization: Bearer YOUR_KEY" \
  -d '{
    "url": "https://acme.com/sale",
    "utm_source": "facebook",
    "utm_medium": "cpc",
    "utm_campaign": "summer_2026"
  }'

From the blog

What's new

Aug 2026

The Anatomy of a UTM Tag: What Each Parameter Actually Does

The Anatomy of a UTM Tag: What Each Parameter Actually Does Count the UTM parameters you use. Five, probably. Now

InformationRead more →

Aug 2026

Bulk UTM Link Generator: How to Tag 100 URLs Without Losing Your Mind

How long does it take to make one mistake in a UTM link? About four seconds. How long to make

InformationRead more →

Aug 2026

UTM Link Builder Workflow: Solo Marketer vs Agency Team Setup

You built a UTM link. It took eleven seconds. So why does your agency need a documented process for the

InformationRead more →

Aug 2026

What Makes a Good UTM Creator? 5 Features to Look for Beyond Basic Tagging

What Makes a Good UTM Creator? 5 Features to Look for Beyond Basic Tagging A teammate sent me a link

InformationRead more →

Aug 2026

Campaign URL Builder: Why Two People Tag the Same Link Two Different Ways

Campaign URL Builder: Why Two People Tag the Same Link Two Different Ways Two people on your team tag the

InformationRead more →

Aug 2026

Build a Searchable Link Directory So Your Team Stops Asking for That URL Again

Directory links are the catalogued links your team can actually find. How to build a searchable link directory, the eight fields of a link record, and who should get read access.

InformationRead more →

Aug 2026